Business Forum • 15 May, 2024 at 10:49 AM
GETT'S, one of the largest networks in the field of beauty and hairdressing in Romania for the 4 and 5 star segment, announces a new investment by opening a new boutique salon, GETT'S Hair Studio & GETT'S MEN, in the center of Bucharest, in Piața Romană, in the Sheraton Hotel. With two areas dedicated to men and women, GETT'S offers various facilities, including hairdressing, dyeing, barbering, manicure, pedicure, professional shop, membership, referral and loyalty program, the possibility of online scheduling, valet parking and much more.
GETT'S MEN Exclusive is a 5-star barber and grooming salon, located in the city center, Piața Romană, within the Sheraton Hotel, catering to the most sophisticated customers. This uniquely designed location brings back to life the social value of yesteryear, barbershops. Co-located with GETT'S Hair Studio within the Sheraton Hotel, the new salon offers men's barbering and grooming services in a vintage/modern location.
For 2023, the GETT'S group announces a turnover of €3.4 million, up 13% compared to the previous year, but still below the level of 2019.
"By opening a new salon in the premium segment, in one of the top hotels in Bucharest, we are bringing two concepts under the same roof, GETT'S MEN – barbershop dedicated to men and GETT'S Hair Studio, the 5-star brand found in JW Marriott and Radisson Blu Hotel. In the same place, in two separate areas, men can enjoy dedicated barbershop services, and ladies can also feel intimate in the salon area dedicated to them. Thus, GETT'S closes the triangle of the most important 5-star locations from Bucharest, operating in a network mode, where all the history, points and advantages of membership clubs can be used permanently. Customers have become very careful both with the budget they allocate for beauty services and with the level of comfort they Relaxation and the need for peace have become what we have been offering for 27 years and we want to continue to offer it at the same level that our customers are used to. That's why, in the new salon, we introduced a hair spa concept, Headbath, in which to provide a new relaxation destination for women and men", says Lucian Miess, founder of GETT'S salons.
Thus, the new GETT'S salon brings unique equipment to Romania for Head Bath hair spa services, designed by Takara Belmont, a Japanese manufacturer with a 100-year history, the world's largest manufacturer of salon equipment. It is specially designed to offer clients absolute comfort and relaxation while washing their hair at the salon. Located on the ground floor of the Sheraton hotel in the center of Bucharest, the salon is located on an area of 60 square meters and has a team of eight dedicated specialists.
"In a very fragmented market, such as that of beauty salons, where unfair competition is becoming stronger, there is a need for diversification and constant innovations in care and beauty services. We have been on the market for 27 years, years in which we have witnessed many changes. The key words in these times are innovation, adaptability, efficiency and digitalization", adds Lucian Miess, founder of GETT'S salons.
GETT'S team of specialists in the new salon will offer a full range of hairdressing, styling, hair treatments, manicures and pedicures, as well as hairdressing or barbering, with a special focus on quality and customer satisfaction. They are complemented by a relaxing and elegant modern and vintage atmosphere.
Present on the market since 1997, the GETT'S chain of beauty salons is one of the largest in Romania in the 4 and 5 star segment. The company counts 9 centers strategically located in different premium areas of Bucharest, such as JW Marriott Grand Hotel, Radisson Blu Hotel, Sheraton Hotel, Bucharest Mall, AFI Palace Cotroceni, Mega Mall, ParkLake and Plaza Romania.