Business Forum • 21 June, 2024 at 11:42 AM
After Brasov, Ploiesti and Timisoara, Auchan is opening on 20 June a new ATAC Hiper Discount store, the lowest price format of the network, in Targu Mures. Under the slogan "Down with the prices!", ATAC stores offer low prices across the board, as well as a cascading discount pricing system for larger quantities, thanks to range optimisation and reduced operating costs.
Thus, the Auchan Târgu Mureș Sud hypermarket, located on 1 Decembrie 1918 Boulevard, becomes ATAC Hiper Discount by Auchan and offers customers a diversified range of over 17,000 products, including a varied offer of products made in Auchan's own laboratories, as well as a selection of useful services.
With an area of more than 6200 square metres, ATAC Târgu Mureș responds to consumers' purchasing power, offering a varied assortment of food and non-food products, ranging from fruit and vegetables, bakery and confectionery products, delicatessen, fresh fish and cooked food, as well as grocery items, detergents and cleaning products, cosmetics and grooming products, alcoholic drinks, soft drinks, seasonal and essential non-food products, at very favourable prices.
The new hyper discount format still proposes an easy and comfortable shopping experience, keeping the aisles wide, offering a fast route for customers, visible category signposting and a large number of tills (both tills with scanning and cashing services provided by Auchan cashiers and tills that can be operated in a self-check-out mode). More than 100 employees work in ATAC Târgu Mureș, and the store is open daily from 7:00-21:00.
"The accelerated pace of openings on the ATAC format comes as a result of the confirmation of this model among local communities. We offer consumers - be they individuals or businesses - an effective discount solution, with progressive discounts as the volume purchased increases, thus making a significant contribution to saving a family or business budget. We are pleased with the evolution of this format in which we offer even lower prices to consumers, and we hope that the inhabitants of Târgu Mureș will also appreciate these advantages", said Ioana Toșa, Sales Director Auchan Retail Romania.
How ATAC offers much better prices in local retail
The hyper discount concept responds to the purchasing power of Romanians, with a varied assortment of products, both Romanian brands and products, established international brands, as well as own-brand products at an excellent value for money. The prices are reduced as a result of investments aimed at reducing electricity consumption, reducing the space for refrigerated display cases, optimising logistical processes, as well as reducing transport costs and investments in decoration and advertising. At ATAC, the retailer also stocks and handles products by the pallet and case, using adapted furniture, presents essential product ranges, reduces consumables, packaging and storage space, and negotiates the purchase of large quantities for better prices.
In addition, customers of ATAC Târgu Mureș store continue to have the opportunity to actively contribute to the protection of the environment through the collection service for used cooking oil, the Guarantee - Return System for the collection of PET, aluminium and glass packaging, as well as the Zero Waste aisle where products approaching their expiry date are offered considerable price reductions.
Auchan Romania has more than 430 stores in its portfolio, including 29 classic hypermarkets, 4 Hiper Discount hypermarkets, 7 supermarkets, the Auchan Go store and almost 400 MyAuchan ultra-proximity stores, most of which are in Petrom petrol stations, as well as the online store auchan.ro. With a turnover with taxes in 2023 of over €1.6 billion, Auchan proposes to the inhabitants of the cities where its stores are present a modern, quality, omnichannel commerce, with the widest ranges of products and a responsible discount concept, all at low prices, every day.