Business Forum • 8 August, 2024 at 10:44 AM
Inatech Group, an important presence in the Romanian packaging and construction industry, announces the appointment of Mădălina Geamanu in the role of Marketing Manager. This decision underlines the company's constant commitment to expand and diversify its business strategies, as well as to promote specialists within the organization, thus strengthening the management team in a period of growth and strategic development.
In her new position, Mădălina GEAMĂNU will coordinate the marketing department, which has been expanded to support the company's ambitious goals. The INATECH marketing team includes 4 marketing specialists, covering a full range of essential activities.
Among Mădălina's priorities is the launch of an improved version of the online store, by migrating to an advanced platform with new functionalities, as well as the integration of artificial intelligence technologies in business operations to optimize the customer experience and improve online sales performance.
"We are happy to have in the INATECH team dedicated professionals like Mădălina GEAMĂNU, who was promoted to the position of Marketing Manager and now coordinates a complete team of specialists with various marketing responsibilities. Although she is only 26 years old, Mădălina has the skills, skill and knowledge necessary to guide the team and ensure the achievement of our marketing objectives. He started his career in the INATECH group as a marketing specialist and knows in detail the specifics of the activity and the packaging market. She is an ambitious, pragmatic, creative and results-oriented person and, through her new role, together with her other colleagues, she will bring considerable value to the company", says Cristian BĂDESCU, CEO & Owner INATECH Group.
As Marketing Manager, Mădălina GEAMĂNU focuses on the development and implementation of innovative marketing strategies to support the company's expansion objectives. Under his coordination, the necessary actions are managed and implemented to promote the products and services of the INATECH Group, but also to strengthen the INATECH brand, through a variety of promotion channels, aimed at ensuring the long-term success of the company.
"I am honored to take on the role of Marketing Manager at INATECH Group, which offers me new opportunities and responsibilities. I am ready to contribute enthusiastically, together with my colleagues, to the evolution of the company in Romania and in the region. INATECH stands out for a dynamic and innovative work environment where the focus is on collaboration and performance. From the beginning, I was impressed by the company's commitment to excellence and innovation, as well as the organizational culture based on open communication and mutual support. INATECH promotes continuous development, encourages creativity and provides the necessary resources for each team member to reach their full potential. I am happy to be part of this team and I trust that, together, we will continue this process", says Mădălina GEAMĂNU, Marketing Manager of INATECH Group.
The INATECH Packaging company, part of the INATECH Group, announces a strategic expansion plan in Central and Eastern Europe over the course of three years. Initially, the company started by testing the markets in Hungary and Bulgaria, listing its products on the main marketplace platforms in these countries.
This phase includes evaluating and adjusting the online platform to meet the specific requirements and preferences of these markets. In parallel, INATECH Packaging is in discussions with local experts to develop customized promotion strategies appropriate to the unique contexts of Hungary and Bulgaria.
To ensure a solid online presence adapted to local needs, INATECH Packaging has already acquired web domains dedicated to these markets. These steps pave the way for effective digital expansion and brand strengthening in the region.
In this endeavor, the company is constantly strengthening its team of specialists, in all departments and business segments, reaching a team of 54 employees, both specialists with solid experience and young people with potential. The average age in the company is 35 years, and the employee retention rate is over 90%.
At the same time, the company invests in the development of a fully optimized online platform, aimed at improving the user experience and offering innovative and accessible solutions to customers. This initiative is coordinated by Mădălina GEAMĂNU, Marketing Manager within INATECH Packaging, thus ensuring a strategic and efficient approach in the expansion on these markets.
Founded in 2010, the INATECH group, which includes INATECH Packaging (packaging division), ISOTECKLINE (construction insulation division) and iFOAM AG (custom packaging production line), is an important presence in the packaging and construction industries in Romania, with a complete and constantly diversified range of products. From year to year, the group follows its growth trajectory, in 2023 registering a turnover of €8.5 million, up 7% compared to the previous year. With warehouses both in Domnești, Ilfov, and in Oradea, Bihor (CTP Cargo Terminal), INATECH serves the markets of Bulgaria, Hungary, Republic of Moldova, Germany and Austria.