Companies often face difficulties in maintaining consistent communication and managing expectations, whether with customers, business partners or internal teams. This problem is magnified by the complexity of large organizations, where information flows are often fragmented and work processes are not properly aligned.
Over 60% of the participants at the Work Evolution Summit 2024 focused on identifying the best practices and trends that will define the future of work, while half showed a particular interest in Atlassian's solutions and applications. The studies presented at the event emphasize companies' focus on scalable and secure solutions that integrate easily with existing infrastructure and offer advanced functionality through artificial intelligence. These solutions enable organizations to optimize their workflows and boost global collaboration.
An essential cornerstone for innovation and work efficiency is knowledge management and the need for a coherent business strategy that includes leadership support, alignment with organizational structure and culture, and the adoption of advanced technologies. Therefore, one of the most discussed solution is the use of collaborative platforms, such as Confluence, and the integration of knowledge management systems that facilitate quick access to information.
Among the most important emerging trends in work and technology are Cloud solutions, adopted by more and more organizations, which eliminate the need to manage additional infrastructure. These solutions are scalable, security and regulatory compliant, and offer a high degree of protection. This allows companies to focus on strategic activities without the burden of IT infrastructure management. AI capabilities are also seen as key enablers in improving business tools. By integrating artificial intelligence, companies benefit from the potential of these technologies, demonstrating their commitment to solutions that accelerate innovation and productivity. Jira and Confluence, Atlassian's most widely used solutions, offer integrated goal and collaboration management functionality, enabling teams to align activities with organizational goals in a clear and transparent way. Only 30% of employees recognize a connection between their work and the company's broader goals, a problem that can be addressed with integrated digital tools.
"Using advanced software solutions, companies can avoid financial losses through better planning and integration of marketing campaigns and technical initiatives. An example presented at the event highlighted the lack of coordination between marketing and engineering teams, which resulted in significant losses due to the lack of an effective strategy to track campaign performance. At the same time, various sessions and workshops highlighted common challenges within large corporations, including the fact that employees spend up to 40% of their time searching for information. This can be prevented by implementing effective knowledge management and collaboration systems, which were discussed in depth in the 30 content sessions and 11 workshops held during the summit," said Alex Luchian Constantinescu
Knowledge is a valuable asset for any company and plays a crucial role in innovation, efficiency and gaining competitive advantage. Knowledge Management (KM) strategy is becoming increasingly important and is intensively discussed in the context of alignment with business objectives, organizational structure and company culture. Current studies show that teams spend a significant percentage of their time - in some cases up to 40% - searching for knowledge or clarifying issues already discussed, highlighting an acute lack of effective knowledge management and collaboration systems.
Low productivity and lack of alignment on mutual goals are common challenges for organizations. Atlassian's solutions, such as Jira and Confluence, integrate organizational goals directly into their platforms, giving teams a clear view of progress without the need for multiple tracking tools.
The conclusions of these studies were presented at the Work Evolution Summit 2024, the conference in Romania dedicated to Atlassian products and how they can transform team collaboration and efficiency. The Summit gathered over 100 opinion leaders and professionals from various industries to discuss new software solutions and the future of work. The event covered key topics related to knowledge management, cloud technologies, artificial intelligence and aligning teams with organizational goals. Participants had the opportunity to discover trends that will define the modern workspace and learn best practices for maximizing efficiency and collaboration in their organizations.
Atlassian delivers scalable and innovative solutions tailored to the specific needs of companies of all sizes. The company serves 85% of Fortune 500 organizations and has over 300,000 customers in 190 countries. In addition, its ecosystem features more than 5,700 applications and 900 solution providers, offering integrated support and tailored solutions for each organization's unique requirements.
