This year, nearly 60% of consumers familiar with Black Friday are planning a purchase at the event. The product categories they plan to buy are TVs (36%), small appliances (36%), clothes (26%), cell phones (26%) or washing machines (19%), according to a Kantar Romania survey*. The budget that consumers have planned for Black Friday has also increased year on year, averaging RON 3,116, RON 261 more than in 2023, according to the same study.
"Black Friday is a great time for shopping and we see that Romanians' interest in the event is on the rise again this year, both in terms of the budget they plan for the day with the most discounts of the year and in terms of their purchase intention. For this, we have prepared over 1.5 million offers at the best price of the year, as well as zero interest on installments both in the short term - 4 interest-free installments directly from the eMAG account for 2.5 million Romanians - for those who purchase everyday products, and in the long term - up to 40 installments with zero interest through credit cards offered by our partners - for those who have been waiting for the moment to buy a more expensive, long-life product. More than ever, Black Friday is an event for all Romanians," said Tudor Manea, CEO of eMAG Group.
Zero interest payment solutions
By Black Friday 2024, more than 2.5 million eligible customers benefit from payment solutions in 4 interest-free installments or up to 40 interest-free installments with partner banks' credit cards.
On Black Friday, buy a Genius subscription for 69 lei and get more than twice its value in shopping vouchers on eMAG Genius, the subscription with free delivery and special offers can be bought on Black Friday for RON 69 for the first year, compared to RON 99 for the full price, and customers also get RON 150 in vouchers worth RON 25 each at eMAG and a surprise voucher at Fashion Days. Those who just renew their subscription receive a RON 30 voucher in eMAG and Fashion Days.
Investments in artificial intelligence
eMAG has invested in technology and Artificial Intelligence as part of its investment plan of more than 900 million lei this fiscal year started in April.
With the help of Artificial Intelligence, eMAG has also launched photo search directly in the app, which allows immediate identification of products matching the one seen, from a range of 25 million offers across all categories.
At the logistics hub in Joița, eMAG has invested in a new automatic collection machine with a collection capacity of 750 parcels per hour, compared to the 70 parcels that the manual collection allowed. This automation also benefits the sellers who use Fulfilment by eMAG through which eMAG offers logistics and warehousing solutions that allow them to deliver faster, benefiting from the filter delivered by eMAG. The number of Romanian sellers on Fulfilment by eMAG increased in 2024 by 50% and they delivered twice as many orders the next day compared to other Romanian sellers on the platform, which thus brought them 1.8 times more sales.
Delivery of Black Friday orders by November 23
With its locker infrastructure now at 6,400 units, 80% more than last year, eMAG is ready to deliver all orders by November 23.
Last year on Black Friday, the majority of orders, 58.49%, were placed at easybox.
On November 8, eMAG customers can choose from a wide range of products on Black Friday:
- 3 million cosmetic products
- 1.5 million personal care products
- 1 million fashion products
- 700,000 home and DIY products
- over 500,000 small household appliances
- 300,000 smartphones and gadgets
- over 100,000 large household appliances
- 100,000 TVs
- 100,000 laptops and IT equipment
Special products
- Over 7,000 flight vouchers with up to 45% discount
- Up to 72% discount on 40,000 nights accommodation in Romania
- Over 10 kg of gold
- 88 cars (38 hybrid, 33 gasoline, 12 electric, 5 diesel)
- Over 100 tons of pork and sausages
Black Friday sales day will also be held in Hungary and Bulgaria, but it will take place on 15th of November.
