“This growth can be attributed to the seasonal nature and gift-giving period, which naturally stimulates consumption, as well as consumers' tendency to compensate for a perceived lack of control through current purchases. The majority of transactions involved products with an average basket value of approximately €55, while purchases of higher value were postponed until a perceived stabilization of the general context,” notes Arthur Rădulescu, CEO of MerchantPro.
The only days where a significant decline in value was observed were November 24 (-5%), the day of the first round of presidential elections, and November 25 (-10%), the day the final results of the first round were announced. The surprising ranking of candidates impacted purchasing intent and shifted public attention toward political news on those days.
The analysis conducted by MerchantPro covers the results of a representative sample of online stores of varying sizes operating on Romania's most widely used local SaaS eCommerce platform. It was also observed that, although consumers postponed higher-value purchases, in the segment of current purchases with an average basket value of approximately €55, transactions continued at a growing pace.
"Despite a volatile context, eCommerce entrepreneurs demonstrate impressive adaptability and resilience. The results from this period reflect both the seasonal specifics and the sustained efforts of merchants to attract and retain customers. However, while transaction numbers grew by 8% and sales value by 11% during the four weeks analyzed compared to the same weeks in 2023, these increases remained below the annual averages, where transaction numbers grew by 15% and sales value by 20%. Customers exhibited more cautious behavior during this period compared to the rest of the year," observes Arthur Rădulescu, CEO of MerchantPro.
The MerchantPro analysis considered transactions recorded from a sample of online stores using the MerchantPro platform. Merchants on the MerchantPro platform demonstrate remarkable agility in quickly adapting their strategies in response to sometimes completely unexpected market changes. Advanced automation tools enable them to identify emerging trends, swiftly adjust their commercial strategies to market dynamics, and optimize their operational processes to align with consumer needs.
Therefore, the stores in the analysed sample capitalized on the seasonal shopping demand and did not limit their campaigns amid social tensions, managing to sustain a positive growth trend in both transactions and value.
MerchantPro is a project by ShopMania Net, catering to eCommerce entrepreneurs in Romania and Europe with competitive eCommerce functionalities, professional support services, and customized solutions tailored to specific development needs.
The MerchantPro platform is used regionally and boasts over 15 years of experience in the market. In the past two years, MerchantPro has consolidated its presence in both domestic and international markets, with nearly 2,000 active stores in Romania and a continuously growing number in Western and Southeastern Europe.
