Kiwi.com's data analysis revealed a significant increase in popularity for the Philippines as a travel destination for 2024, particularly among European travelers. Bookings surged in autumn and winter months, with December 2024 recording a 43% increase in number of passengers compared to December 2023. Overall, winter season bookings (December to March) increased by 21% year-on-year.

Romanian travelers have shown growing interest in the Philippines in 2024, with bookings rising by 12% compared to the previous year, reflecting a broader appeal towards exploring more diverse destinations.

In Hungary, it became the second most booked trending destination, with a remarkable 74% increase during the winter period. In Poland, the Philippines ranked as the third most popular destination during both the autumn and Christmas season. 

Speaking on their new partnership, Golan Shaked, Chief Commercial Officer at Kiwi.com, stated: “This direct integration with Sunlight Air is great news for global travelers who rely on Kiwi.com to search and book unique travel options. Customers will have access to the best prices from Sunlight Air and thanks to Kiwi.com's innovative technology, greater choice and a streamlined customer experience.”

Ryna Brito-Garcia, Chief Executive Officer of Sunlight Air, remarked: “At Sunlight Air, we are dedicated to delivering exceptional service and seamless travel experiences. We wanted a partner who shares the same commitment to customer excellence. Partnering with Kiwi.com extends our reach to new customers around the world, and we are excited to welcome more travelers to discover the beauty of the Philippines.”

Kiwi.com is focused on direct-to-consumer strategies aimed to enhance customer experience by forming fruitful partnerships with international airlines. This approach not only increases visibility for airlines in markets where they may lack presence and helps reach business goals, but also offers customers a wider range of choices.