Business Forum • 4 April, 2024 at 4:54 PM
Salt Bank was officially launched on the market, marking the beginning of a new digital era. Differentiating itself from traditional banks, Salt Bank aims to be more than a bank: a 100% digital experience, adapted to users' contemporary needs. With a clear vision of the future, Salt combines the financial stability of a bank with the agility of a FinTech, offering a new perspective on banking: safe but friendly.
Consumers have shown their interest in becoming Salt Bank customers since the launch of the pre-enrolment programme. Under the slogan "You have been a user before, but surely not a founder", the programme has been a success, confirming Romanians' appetite for a 100% digital bank: in less than three weeks, more than 80,000 people signed up on the waiting list to become Salt founders.
A leap forward in digital banking
Gabriela Nistor, CEO of Salt Bank, highlights the bank's commitment to keep up with technology and customers` needs: "By launching Salt, we are not only bringing the first 100% Romanian neobank to the Romanian market, but we are also offering a unique perspective that combines technology and finance. We built Salt Bank with responsibility and long-term ambition. And even if we are not perfect, we are perfectible. And for that, we will test the best solutions together with our customers. It's more than a promise. Salt. Banking as you want it."
A bank built together with the customers
The customers` needs are at the core of the bank's development process, giving rise to the Salt Founders Community, which already counts 2,200 users who have contributed with over 5,000 ideas so far. By actively participating in the community, founders directly influence the future of Salt.
What customers get at launch
- The opportunity to become founders: Salt Bank offers its customers the unique opportunity to become founders and, over time, shareholders of the bank in the eventuality of a stock exchange listing.
- 3% yearly interest on the main current account and Spaces, if customers make payments of at least 1,000 lei/month.
- A multicurrency card with transactions in 17 currencies worldwide.
- A new product on the Romanian market: Spaces, a space dedicated to start saving, both for small plans and big dreams.
- A versatile app that offers everything customers need and nothing that gets in their way.
Salt Bank, based in Romania, is fully owned by Banca Transilvania Financial Group – the largest bank in SEE. Salt Bank is more than a neobank; it is the future of digital banking in Romania, ready to offer financial services to individuals with Romanian citizenship, at international standards, with a strong focus on technology and regulatory compliance.