Customers will discover the new "evrixa!" visual identity on the mobile application and products on offer, including debit and credit cards. The functionalities of these services will remain the same, and physical cards issued under the Orange Money brand will continue to be usable until their expiry date.

""evrixa!" reflects our commitment to bring an innovative and natively digital banking experience adapted to today's users' needs. "evrixa!" is a redefinition of our interaction with customers, providing modern, intuitive and accessible banking solutions," said Cristian Daniel Dragoș, Executive Vice President Retail, Alpha Bank Romania.

The new brand combines the advantages of a traditional bank with the innovations of a fintech, offering a unique mix of banking and technical skills to meet the demands of an increasingly digitized market. "evrixa!" promises a 100% digital experience tailored to users' current needs, combining the financial stability of a bank with the agility of a fintech.

The acquisition process, initiated in 2023, included the transfer to Alpha Bank Romania of most of the assets of Orange Money Romania: the customer base, the mobile app, the digital product portfolio and, last but not least, the valuable team that developed all of the above

Therefore, "evrixa!" is equipped with the best resources and skills of both worlds: Alpha Bank's banking knowledge, financial resources and reputation, combined with Orange Money's advanced digital solutions and expertise in providing the best customer experience. "evrixa!" is becoming a symbol of innovation in digital banking, appealing to both the digitally native younger generation and mature, tech-savvy individuals.