Business Forum • 16 September, 2024 at 1:54 PM
ALD Automotive and LeasePlan launches in Romania, Ayvens, its new global mobility brand, uniting the two companies together under a single common identity. The launch of the new mobility brand in Romania follows the global acquisition of LeasePlan by ALD Automotive, effected in May 2023. Romania is the 24th country out of a total of 42 countries in which the new brand replaces ALD Automotive and LeasePlan brands.
"With the arrival of Ayvens, ALD Automotive and LeasePlan brands will no longer exist and will become a beautiful memory. We continue as Ayvens, and together with our customers and partners, we are making mobility greener, more flexible and ultimately effortless every time. We are driven by the slogan ‘Better with every move' and with Ayvens our customers choose a reliable mobility advisor and a trendsetter in the market. Thanks to our size, coverage, service expertise and commitment to innovation, our company is ready to lead the way towards digital transformation, net-zero and the large scale adoption of sustainable mobility,” said Shane Dowling, Country Managing Director Ayvens in Romania.
ALD Automotive Romania, founded in 2005, together with LeasePlan Romania, founded in 2007, have constantly adapted to the market needs and succeeded to create a solid community of clients, building on a strong foundation of quality and innovativeness. All actions and initiatives of the two companies so far, for almost 18 years, have contributed to the development of the operational leasing sector in Romania.
By bringing together complementary capabilities and expertise, the company saw an opportunity to reimagine mobility going forward for the better. This new brand feeds that common purpose by defining the company's unique position in the market and highlighting what makes it different and the value it brings to customers across all segments. Its new brand promise is to make life flow better by delivering mobility that is simpler, smarter and sustainable.
"The world of mobility is changing rapidly, driven by the increasing demand for flexible and convenient transport solutions and this approach, geared towards flexibility and quick response in critical situations, I believe will define companies' business strategies in the years to come. The joining of two world mobility leaders opens up the possibility of even stronger growth for us in the local market as well. With the new brand, we continue to build for the future, alongside all our colleagues at Ayvens. I am extremely proud of how we successfully brought together colleagues from two different companies over the past year, of their professionalism, dedication, expertise and complementary capabilities which will give us the opportunity to reimagine mobility to better meet the challenges of the future,” added Shane Dowling, Country Managing Director Ayvens in Romania.
The new unifying brand creates a powerful identity for two highly reputed industry players through:
A new name and a symbol
Ayvens is a memorable, simple yet statutory name which indicates the way forward for progress. It is accompanied by a symbol which represents the legacy companies coming together as one team, working towards a common goal, with a strong, stable foundation at its base and an upwards fluid form symbolizing progress and dynamism.
The name is solidly endorsed by its globally renowned majority shareholder, Societe Generale.
A new brand tagline
Better with every move captures the company's underlining mission to deliver “better” mobility through continuous progress for customers, for businesses and for the planet.
ALD Automotive | LeasePlan Romania are part of Ayvens group, a leading global sustainable mobility player committed to making life flow better.
Ayvens is a leading global sustainable mobility player committed to making life flow better. We've been improving mobility for decades, providing full-service leasing, flexible subscription services, fleet management and multi-mobility solutions to large international corporates, SMEs, professionals and private individuals. With more than 14,500 employees across 42 countries, 3.4 million vehicles and the world's largest multi-brand EV fleet, we are in a unique position to lead the way to net zero and spearhead the digital transformation of the mobility sector. The company is listed on Compartment A of Euronext Paris (ISIN: FR0013258662; Ticker: AYV). Societe Generale Group is Ayvens majority shareholder.