Business Forum • 10 October, 2024 at 2:44 PM
Financial controllers in organizations around the world are braced for radical change in their roles over the next five years, opening big opportunities for those who can embrace data and technology. However, many are uncertain about what this change will involve, and many are not getting the support they need to manage it, according to the EY DNA of the Financial Controller Report, 2024.
The survey canvasses the views of more than 1,000 financial controllers across 28 countries and territories. It reveals that almost 9 in 10 (86%) financial controllers expect their roles to change dramatically by 2030, with 39% anticipating a heightened focus on value creation – actively supporting business growth – a departure from the traditional strongholds of value protection and optimization.
Guillaume Macczak, EY Romania Finance Consulting Leader, says: ”In a period of uncertainty in Romania driven by geopolitical challenges, high inflation and cost of funding, as well as local political landscape potentially changing, the role of the Financial Controller in keeping the costs at an acceptable level as well as supporting potential areas of development by simulating new businesses, extension of perimeters (products or geographies) becomes a real hurdle.
Short-term, must-have skills are related to technology and data, including AI, as well as a deep understanding of the business mechanisms. Adaptability and flexibility to produce new analysis must be coupled with efficiency of production and quality of the reporting.”
Unknown skills
More than a quarter (26%) of financial controllers surveyed expect their roles to demand completely different – and perhaps even “unknown” – skills by the end of the decade. Just 14% say their future role will be similar to today's.
The survey shows that many financial controllers have positioned themselves well for the imminent changes to their roles. They are ahead of most finance leaders in relation to the growth of artificial intelligence (AI), with 67% already using the technology for daily tasks. In addition, most financial controllers (88%) are using data to provide strategic insights – something that AI will only serve to improve.
However, many are not getting the support they say they need to help them become value creators. One in 10 (10%) say they do not have the necessary staff and a fifth (20%) report that they lack the required budgets.
In addition, financial controllers are not universally focused on the areas necessary for future development. Just two-fifths (43%) say innovation should be a critical aspect of the role, putting them at odds with more senior leadership – 51% of whom say it is important.
Harnessing technology
Although there is clear recognition that the role of the financial controller is in flux, and despite the adoption of data insights and AI, the survey also suggests that more support may be needed to fully harness the power of emerging technology. Only 21% of those who took part in the survey ranked searching for opportunities to use technology as one of the top three ways of creating value, while 73% cited driving company growth – suggesting that many are overlooking the capacity of technology to fuel growth.
Even though many financial controllers see value creation as the future focus of their role, for now, a large proportion remain focused mainly on value optimization, such as cost-saving strategies (46%), rather than on seeking out opportunities for growth.
However, the survey did identify a set of financial controllers (25% of the overall sample), known as “confident controllers,” who are already driving value creation through technology. Nearly two-fifths of this group (37%) lead on innovation, compared to 25% of other controllers surveyed.
Emerging talent gap
The survey also points to a potential talent shortage at the top of the profession over the coming years, mirroring an industry-wide lack of qualified professionals, with just a third (32%) of confident controllers saying they want to become chief financial officer (CFOs).
Interestingly, those with ambitions for the CFO role are often less convinced about the importance of some business areas than controllers who want to remain in the role – for example, 73% of controllers who want to stay in their positions say innovation matters, compared to just 51% of those who aspire to be CFOs.
Myles Corson, EY Global and EY Americas Strategy and Markets Leader, Financial Accounting Advisory Services, says: “The first step in any successful transformation is building recognition of the need for change. While it is clear this exists within most finance functions, financial controllers need to actively lead in developing the technological skills and knowledge needed to unlock their value-creating potential and enhance the brand of controllership with their leaders.
“The divergence between ‘confident controllers' and their peers when it comes to innovation, particularly their use of tech and data, is stark. These leaders provide the ideal model for less seasoned controllers to work toward in terms of skills and focus, and with the right support and approach, they can show how the role of the financial controller can be a force for true value creation and innovation.”