Business Forum • 16 September, 2024 at 5:25 PM
Wienerberger, one of the leading providers of innovative and sustainable solutions for the construction industry, announces the reopening of the brick factory in Berca, following an extensive modernization process. The event marks an important moment in the company's development, which aims to offer innovative products and solutions for durable construction, with a high level of comfort while contributing to a sustainable future, responding to both current and future market needs.
The new production unit in Berca is one of the four production units specialized in brick production and plays an essential role in ensuring the supply for the eastern and southeastern market of Romania, which represents more than 30% of the total market.
The reopening ceremony took place on Monday, September 16, on the factory grounds, located in Sătuc village, Berca commune, Buzău county.
wienerberger's investment of more than €25 million, using its own funding, in state-of-the-art technology significantly improves the quality of life, ensuring the highest quality finished products, as well as better working conditions for factory employees.
In addition, the bricks produced offer excellent thermal insulation and increased energy efficiency, reflecting the company's commitment to sustainability. The new production technologies at the wienerberger brick factory in Berca reduce carbon consumption and emissions by more than 30%, thus contributing to environmental protection.
The raw materials used are carefully selected to ensure sustainability and minimize environmental impact, thus contributing to the harmonious co-existence between industry and nature.
"The reopening of the wienerberger factory in Berca marks an important moment in our company's development. We are proud to continue offering innovative products and solutions to high quality standards and with a reduced environmental impact," said Răzvan Boșomoiu, Managing Director of wienerberger Romania.
The event was attended by guests from wienerberger's headquarters in Vienna, local and central authorities, important business partners, and members of the local and national press.
Adrian Câciu, Minister of Investments and European Projects, welcomed the investment and conveyed the Prime Minister's message: "This factory is an extremely important achievement for our economy, especially during this period. We are in the year with the highest public investments in the country's modern history. Today we are inaugurating a unit that not only has increased efficiency and production capacity but also significantly contributes to reducing carbon dioxide emissions. The innovative products and solutions manufactured here play a crucial role in the construction of so-called NET ZERO buildings, marking an important step towards a greener future in the construction industry."
Radu-Ștefan Oprea, Minister of Economy, Entrepreneurship and Tourism, stated: "The greater the production capacity, evenly spread across all areas of Romania, the lower the price of construction materials will be. The more energy-efficient the materials are, and this is happening today here at this factory, the more it means that Romanians will have affordable housing. We encourage such products and the development of companies that manufacture such products in Romania."
The event was also attended by Ionel Dobrița, mayor of Berca commune, Petre Emanoil Neagu, president of the Buzău County Council, Constantin Toma, mayor of Buzău municipality, Lucian Romașcanu, senator and president-elect of the Buzău County Council.
Heimo Scheuch (CEO of wienerberger) stated: "This investment is vital for our long-term strategy, reflecting our commitment to provide high-quality innovative solutions and to support the transition to a more sustainable built environment, for the satisfaction of customers and end beneficiaries. The new technologies implemented at Berca will improve operational efficiency and reduce the carbon footprint, demonstrating that sustainability and profitability can coexist harmoniously in our activities."
Albert Șutru, Operations Director of wienerberger Romania, emphasized: "This significant investment in state-of-the-art technology will bring considerable improvements in both product quality and working conditions, based on environmentally friendly production processes, proving that sustainability can be found in each of our innovations."
Thus, the reopening of the brick factory in Berca underlines wienerberger's efforts to promote sustainable construction solutions. The company aims to transform this production unit into a center of excellence for innovation and energy efficiency, continuing to adopt advanced technologies that minimize environmental impact.
The reopening of the wienerberger brick factory in Berca is an important event in the company's evolution, marking an essential step in the company's commitment to sustainability, offering solutions that meet current and future market needs.
wienerberger is an international provider of innovative and sustainable solutions for the entire building envelope, for both new construction and renovations, as well as for infrastructure, water, and energy management. With over 20,000 employees worldwide, wienerberger's solutions enable energy-efficient, healthy, climate-friendly, and affordable living. wienerberger is the world's largest brick producer and the market leader in ceramic tiles in Europe, as well as concrete pavers in Eastern Europe. In pipe systems (ceramic and plastic pipes), the company is one of the leading suppliers in Europe and a top supplier of facade products in North America. At the beginning of 2024, wienerberger successfully completed the acquisition of Terreal, becoming the European leader in complete roofing and solar solutions, as well as for the entire building envelope in Europe and North America. With over 200 production units, wienerberger generated revenues of approximately €4.2 billion and an operating EBITDA of €811 million in 2023.