Business Forum • 17 December, 2024 at 1:30 PM
DOUGLAS Romania continues its mission to support Romanian brands and local producers through ROBrands, the only premium beauty platform dedicated to Romanian producers.
"ROBrands is more than a project, it is a tribute to the authentic beauty and Romanian entrepreneurial spirit. With full confidence in the creativity and passion of local producers, we offer consumers excellent products, imbued with Romanian values and traditions. Together with our customers, we want ROBrands to become the first choice for those who appreciate excellence and proudly support Romanian entrepreneurship in the cosmetics industry," said Georgi Komitov, CEO of DOUGLAS Balkan Cluster.
Created in 2020 to support local entrepreneurs and producers, the ROBrands project has turned into DOUGLAS' mission to promote Romanian brands, becoming an important pillar of the company's development strategy in Romania.
ROBrands offers Romanians 1900 products from 44 brands and aims to support the development of the Romanian cosmetics industry while offering customers the local products they want.
This year, five new brands joined the ROBrands project: La Terre, Melkior, Keida, Perfume Theory, and Regivero.
Romanians can find their favorite body and face care products, personal hygiene, make-up, accessories, and perfumes on the ROBrands platform. The project expanded by developing the home & lifestyle category. This includes home accessories and candles. Since its inception, consumers have played a key role in the ROBrands platform, with many brands nominated by them.
The DOUGLAS Romania assortment is a consistent one, comprising over 38,000 products and 550 brands.
The DOUGLAS Group, with its commercial brands DOUGLAS, NOCIBÉ, Parfumdreams and Niche Beauty, is the number one omnichannel premium beauty destination in Europe. The DOUGLAS Group is inspiring customers to live their own kind of beauty by offering a unique assortment online and in around 1,870 stores. With unparalleled size and access to customers, the DOUGLAS Group is the partner of choice for brands and offers a premium range of selective and exclusive brands as well as own corporate brands. The assortment includes fragrances, color cosmetics, skin care, hair care, accessories as well as beauty services. Strengthening its successful omnichannel positioning while consistently developing superior customer experience is at the heart of the DOUGLAS Group strategy “Let it Bloom – DOUGLAS 2026”. The winning business model is underpinned by the Group's omnichannel proposition, leading brands, and data capabilities. In the financial year 2022/23, the DOUGLAS Group generated sales (net) of €4.1 billion and employed around 18,000 people across Europe.