Samsung Electronics presents Vision AI at First Look 2025

"Samsung sees TVs not as one-way devices for passive consumption, but as interactive, intelligent partners that adapt to your needs," said SW Yong, president and head of Visual Display Business at Samsung Electronics. "With Samsung Vision AI, we envision what displays can do, connecting entertainment, personalization and lifestyle solutions into one seamless experience to simplify your life."

Samsung Vision AI: Smarter, adaptive screens for easier living

Samsung Vision AI is the next step in Samsung's journey to deliver smart, intuitive and seamless experiences. Environment-aware, adaptive to user preferences and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into intelligent companions that enhance entertainment, simplify interactions and seamlessly integrate into connected lifestyles.

At the core of Samsung Vision AI are its personalized features that redefine the way users interact with their screens.

Beyond personalization, Samsung Vision AI positions screens as central hubs for smarter living by integrating with the SmartThings ecosystem:

• Home Insights provides real-time updates on what's happening in the home environment, including safety alerts and daily updates, ensuring peace of mind whether users are at home or away from home.
• Pet and Family Care keeps an eye on loved ones, detecting unusual behavior in both pets and family members. It enhances comfort by automatically adjusting room settings, such as dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.

Samsung Vision AI also offers exceptional advancements in picture and sound quality, making every moment rendered on the screen captivating. The on-device AI picture and sound technologies analyze content and environmental factors in real time, dynamically adjusting images and sound for an optimized experience.

Building on its history of being recognized for innovation, Samsung's latest Vision AI features such as Click to Search and Live Translate, along with leading products such as the Ballie AI companion and M9 Smart Monitor with Copilot, won the prestigious 2025 CES Innovation Award.

Driving innovation through open partnerships in AI

Samsung Vision AI also offers limitless potential by incorporating various third-party AI platforms, paving the way for even smarter and personalized experiences and expanding the ecosystem of AI displays.
In collaboration with Microsoft, Samsung announced new smart TVs and smart monitors with Microsoft Copilot. This partnership will enable users to seamlessly search for relevant information about on-screen content using the remote control or voice commands and explore a wide range of Copilot services, including personalized content recommendations accessible through the screen.

With Samsung Vision AI, Samsung is redefining what screens can do - delivering personalized and intelligent experiences that adapt to users' needs, simplify their routines and enhance their everyday lives.

Age of AI-enabled screens: Samsung brings Samsung Vision AI to its widest range yet

Samsung is ushering in a new era of artificial intelligence-powered display technology, with Samsung Vision AI features now integrated into its most comprehensive range to date - including Neo QLED, OLED, QLED, Neo QLED and The Frame models. This expansion underlines Samsung's commitment to bringing smart and adaptive displays to more users, redefining what's possible in home entertainment and smart living.

At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung's most advanced TV to date, designed to deliver unrivaled performance, sleek design and smarter, AI-powered experiences. Equipped with the latest NQ8 AI Gen3 processor, the TV leverages a suite of on-device AI features to improve picture quality, sound clarity and the overall viewing experience:

• 8K AI Upscaling Pro: Upscales lower-resolution content to stunning 8K quality, ensuring incredible detail and clarity in every frame.
• Auto HDR Remastering Pro: Analyzes content frame-by-frame, applying color expansion tailored to each scene for lifelike images and vibrant colors, even in dark scenes.
• Adaptive Sound Pro: Uses artificial intelligence to separate and optimize sound components such as speech, music, and sound effects, delivering clear, balanced sound.
• Color Booster Pro: Enrich color expression with AI-based scene analysis and enhanced image processing for every frame.
• AI Mode: Adaptively optimizes picture and sound using AI-based content recognition and TV area analysis for an optimal viewing experience in any environment.

With an ultra-slim and minimalist design, the QN990F is a premium entertainment device that combines cutting-edge technology with sleek aesthetics. With its advanced features and exquisite design, it elevates both the performance and style of any living space, delivering a truly sophisticated entertainment experience.

A new vision of art: Expanding Samsung Art Store and introducing The Frame Pro

Samsung continues its commitment to blending art and technology by expanding the Samsung Art Store and launching The Frame Pro, a new addition to the iconic Frame line. Together, these innovations reinforce Samsung's mission to make art more accessible, personal and integrated into everyday life.

The Samsung Art Store now offers more than 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this expanded collection is available not only on The Frame and MICRO LED series, but also on Neo QLED and QLED , giving users more ways than ever to turn their screens into personalized art galleries. This marks another milestone in Samsung's commitment to enriching homes with dynamic artistic experiences.

Complementing The Frame, Samsung unveiled The Frame Pro, the latest model in the range, which enhances the art and entertainment experience with advanced Neo QLED picture quality - delivering brighter colors, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI processor, The Frame Pro delivers unmatched picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, enabling more flexible installations that seamlessly integrate into the environment.

Further strengthening its connection with the art world, Samsung has partnered with Art Basel, making The Frame the official art exhibition of the world-famous event.

"Given that our mission is to fuel the art world, having Samsung as our official partner helps us break down physical and digital barriers, enabling more people to experience art in innovative and meaningful ways," said Hayley Romer, Chief Growth Officer at Art Basel. "Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming the way they engage with and appreciate art."

Defining the future of display technology

As Samsung continues to lead the way in reimagining the role of displays, its advancements offer more than just technology - they create meaningful and personalized experiences that enhance everyday life.

At First Look 2025, Samsung unveiled Premiere 5, the industry's first Triple Laser interactive UST (ultra-short-throw) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to interact directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.

Samsung also demonstrated its commitment to defining the future of display technology with the MICRO LED Beauty Mirror. This innovative display combines advanced reflective and transmissive capabilities with personalized beauty insights, demonstrating how cutting-edge technology can enhance your daily routine. By analyzing individual skin types, the mirror provides personalized product recommendations to make personal care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea's leading cosmetics company.