Business Forum • 26 June, 2024 at 12:29 PM
The real estate market in Romania is constantly developing, which directly influences the increase in demand for interior design, higher by 20% in the first half of 2024 compared to the same period in 2023, according to data from MiSo Architects, one of the leading interior design and consulting studios real estate on the market. Thus, more and more Romanians both from the country and those from the diaspora, but also expats and foreigners from Europe, the Middle East and the USA aim to purchase apartments, houses or villas, especially luxury properties, in Brașov or the Capital.
Against the background of this high interest in housing, the segment of real estate consulting for the right decision regarding the future property is growing spectacularly.
"From the perspective of the high interest in the purchase of housing and the growing number of requests for fitting out newly built apartments or houses, the real estate sector in Romania continues its growth rate. Buyers are particularly interested in luxury properties, generally new and spacious, which they want arranged in a harmonious and functional way. The most sought-after types of properties are centrally located apartments and apartments or houses located in green areas, close to nature, especially luxury homes, for an exclusive lifestyle. In this context, the real estate consultancy component is increasing a lot, 2 times in the last year compared to the previous period, considering that most buyers want a special property, which fulfills a series of facilities, and a personalized layout of the spaces from the desired homes", declares Sorana Leru, co-founder and interior architect at MiSo Architects.
What type of housing are Romanians and foreigners looking for in Romania
Both Romanians and foreigners want to buy houses in the capital, big cities or in cities with landscapes such as Brașov, either to rent them later, or to settle in the country for investments. Among the most sought after types of housing are the apartments in the central areas of the cities and the villas in the proximity of Bucharest and Brașov, which offer important advantages such as larger green areas, spectacular views, peace and much more generous areas.
In Bucharest, the most appreciated areas are the north, the Aviation/Floreasca area and the central area. In Brașov, on the other hand, homes with a spectacular view of Tâmpa, surrounded by nature or in historical areas, such as the Șchei district, are more appreciated. Also, buyers, Romanian or foreign, are also interested in houses in Constanța and in localities in Ilfov county.
"Buyers are looking for apartments with useful surfaces of at least 90 sqm-100 sqm or houses, villas over 200 sqm. Lately, more and more spacious and airy homes are being purchased, which integrate modern technologies, and the interest in smart homes is high. They are mainly sought after by Romanians from the country or from the diaspora, but also by expats. Over 30% of those we work with and for whom we design interior spaces are foreigners, from countries such as Italy, Germany and the USA or Romanians who returned to the country for investments. They are looking for spaces in key areas of the city, near an intermodal hub or, on the contrary, isolated in nature, here being more the case of Brașov, where our team mainly sets up spaces in the complexes at the foot of Tâmpa, Șchea or on hilly areas with views spectacular", says Mihaela Tampiza, co-founder and interior architect at MiSo Architects.
Romanians and foreigners want homes that are as functional as possible, being a new trend on the interior design market, opting for the integration of new elements that offer a state of well-being, peace and relaxation in all the spaces of the property. There is thus a high interest in homes that allow a harmonious arrangement, but also the automation of several functions inside: gates, security and video monitoring systems, shading or control systems for blinds/curtains and drapes, cleaning devices, ventilation, Heating.
"Buyers also want less common automations, such as sensors and special lighting, stoves hidden in the worktop, special hoods, innovative sanitary systems, etc. It is being integrated into more and more interior design projects for which there is a growing demand. The budgets invested in interior design start from €600/sqm and end up exceeding €1,700-2,000/sqm, which means that an apartment of 90 useful square meters will be furnished with a total budget of at least €54,000, and a house of 250 useful square meters can reach an investment of €500,000, depending on the furniture, equipment and decoration elements chosen", says Sorana Leru, co-founder and interior architect at MiSo Architects.
The real estate market drives the growth of real estate consulting for choosing the right home
Against the background of the growth of the real estate market and the number of requests for interior design, Romanians and foreigners who want a home in Romania turn more and more often to real estate consulting in order to be able to choose the right property.
A potential buyer or investor who needs real estate advice is a person who wants to understand a property as well as possible before taking the step to purchase, thus ensuring that it is the best option for them. He wants to know if the space in question can be partitioned so that it can serve the whole family, what is the volume of storage spaces he can get or how he can get a maximum and spectacular result in a rental property with an optimal budget.
"The real estate consulting service appeared naturally in our portfolio and is intended for those who need guidance before making an important purchase. That means we assess together whether the potential property is the best option, whether it's their new home or an investment. Most of the time, clients come to us when they already have a certain property in mind, but it does not meet all their requirements, they have questions about its functionality, utilities, etc. After a decade of experience in interior design, after having seen a multitude of types of spaces, both from the residential, office and HoReCa segments, we realized that we can offer extremely relevant information to people on the verge of making a real estate purchase, so as to ensure that the space is the best option. Through what we do every day, we have seen hundreds or thousands of properties, we know what to look for in a space, what potential it has, how it could be furnished, equipped and what further investment it would require. Through an on-site meeting and detailed plan discussion, we can provide clarity before making a major decision. When we have a plan in front of us, we know the location, the facilities, what the developer or the owner of the space offers, we can come up with ideas and solutions to optimize it in the direction desired by our client, we can tell him its advantages, but also its disadvantages", explains Mihaela Tampiza, co-founder and interior architect at MiSo Architects.
After studying the floor plan, it will be determined how a space can work most efficiently and if it is sufficient for a certain type of business. And examples can be many. The space and the functions it must include, the people it will serve are evaluated, and thus flows, living or working scenarios are created, so that the future owners will know how their future home will function and look.
The real estate market is constantly growing, and so is the competition in the field of interior design. Interest in working with specialists is growing among property owners, both in the residential, commercial and HoReCa segments, Romanians understanding that a quality result costs and requires the effort of specialized people.
Founded in 2014, MiSo Architects is one of the leading architecture and interior design companies in Romania, with offices in Bucharest and Brașov and a constantly growing team. Offering premium interior design services, MiSo Architects implements complete turnkey projects and creates, together with the client, unique spaces, both aesthetic and functional. To date, the company has had over 250 interior design projects both in Romania and abroad, in Belgium and Italy, obtaining, among others, an international BIG SEE award for the design of an apartment in Bucharest. With a mission to transform any space into an impressive destination, MiSo Architects' main goals are geared towards creating spaces and products that find the balance between functionality, sustainability, efficiency and beauty.