Bucharest is emerging as a key luxury retail destination in CEE, supported by rising purchasing power, growing tourism (over one million foreign tourists spent at least one night in the capital in 2025), and consolidation of prime high street locations, according to Cushman & Wakefield Echinox.
Romanian developer Millstone, controlled by Johan Rogiers and Horia Chioseaua, has officially begun construction on a boutique residential project on Calea Victoriei, in central Bucharest, which represents a €18 million investment.
Bucharest-based Calea Victoriei, the main retail street in Romania, boasts a prime monthly rental level of €60 per sqm, which was 9% higher compared with last year, according to a Cushman & Wakefield report.
PPC Blue Romania, part of the PPC group in Romania, has signed a partnership with Dedeman, a Romanian-owned DIY retailer, for the installation and operation of electric vehicle charging stations across Dedeman's national store network, both existing and future locations.
Raiffeisen Asset Management (RAM) manages around 15% of the financial assets of Raiffeisen Group's individual clients in Romania, almost double the market average.
PPC Energie, an integrated energy provider, has added an Operation and Maintenance (O&M) service for energy storage systems (BESS) to its portfolio of solutions for companies.
In 2026, production sites in Romania are turning to power studies to understand how energy is consumed and distributed within their own installations, at the level of equipment and production lines.
The European Bank for Reconstruction and Development (EBRD) is providing a loan of RON 300 million (€57 million equivalent) to Delgaz Grid, an electricity and gas distribution company operating in Romania, to support energy security.