Bucharest is emerging as a key luxury retail destination in CEE, supported by rising purchasing power, growing tourism (over one million foreign tourists spent at least one night in the capital in 2025), and consolidation of prime high street locations, according to Cushman & Wakefield Echinox.
Romanian developer Millstone, controlled by Johan Rogiers and Horia Chioseaua, has officially begun construction on a boutique residential project on Calea Victoriei, in central Bucharest, which represents a €18 million investment.
Bucharest-based Calea Victoriei, the main retail street in Romania, boasts a prime monthly rental level of €60 per sqm, which was 9% higher compared with last year, according to a Cushman & Wakefield report.
Romania is entering a new stage, with its multiannual economic recovery programme launching in 2026, carrying an estimated budget of around €5 billion through 2032 and a dedicated framework for anchor-type strategic investments above €200 million, according to experts at EY Romania.
OMV Petrom, an integrated energy producer in Southeast Europe, has made the final investment decision for Gabare, an integrated solar energy and battery storage project in Bulgaria.
Romania's annual inflation rate climbed to 10.85% in May from 10.71% in April, driven by rising costs across all sectors, according to data released by the National Institute of Statistics (INS).