Bucharest is emerging as a key luxury retail destination in CEE, supported by rising purchasing power, growing tourism (over one million foreign tourists spent at least one night in the capital in 2025), and consolidation of prime high street locations, according to Cushman & Wakefield Echinox.
Romanian developer Millstone, controlled by Johan Rogiers and Horia Chioseaua, has officially begun construction on a boutique residential project on Calea Victoriei, in central Bucharest, which represents a €18 million investment.
Bucharest-based Calea Victoriei, the main retail street in Romania, boasts a prime monthly rental level of €60 per sqm, which was 9% higher compared with last year, according to a Cushman & Wakefield report.
Romania's Q1 of 2026 marks a shift in economic pressure from small businesses to larger companies with significant economic impact.
Premier Restaurants Romania, the operator of McDonald's restaurants in Romania, has launched a national recruitment campaign as part of its expansion plans. The company aims to create over 500 new jobs in 2026, with more than 1,400 positions planned over the next three years.
Sphera Franchise Group, Romania's largest food service group, reported consolidated sales of €75.6 million in Q1 2026, up 4.2% compared to the same period last year. Growth was driven by the return to positive performance of KFC Romania and the strong evolution of Taco Bell.
Romanian travellers are turning the 1 June long weekend into an early-summer getaway moment, according to Kiwi.com booking data.
Hidroelectrica has signed a contract for the turnkey development of the Tudor Vladimirescu Photovoltaic Power Plant in Brăila County, marking a step in the company's strategy to diversify its renewable energy generation portfolio.