Bucharest is emerging as a key luxury retail destination in CEE, supported by rising purchasing power, growing tourism (over one million foreign tourists spent at least one night in the capital in 2025), and consolidation of prime high street locations, according to Cushman & Wakefield Echinox.
Romanian developer Millstone, controlled by Johan Rogiers and Horia Chioseaua, has officially begun construction on a boutique residential project on Calea Victoriei, in central Bucharest, which represents a €18 million investment.
Bucharest-based Calea Victoriei, the main retail street in Romania, boasts a prime monthly rental level of €60 per sqm, which was 9% higher compared with last year, according to a Cushman & Wakefield report.
E.ON Energie Romania plans to invest approximately €120 million over the next five years, primarily in developing its portfolio of energy solutions including photovoltaic systems, heat pumps, energy efficiency measures and electric mobility infrastructure.
Agroland Business System has received approval from Romania's Commission for the Examination of Foreign Direct Investments (CEFDI) for a €20 million greenfield investment in egg production. The new facility will be located in Mihăilești, Giurgiu County.
Ascendia, a Romanian company specialising in digital infrastructure for education and public institutions, announced that its educational content creation platform LIVRESQ has been accepted into the Google for Startups Scale Tier.
MSD has appointed Conor Dempsey as Managing Director for Romania and Moldova operations. He succeeds Marcelo Pascual Morales, who was appointed Associate Vice President & Executive Officer of MSD Japan.
New car registrations in Romania increased by 2.7% in April compared to the same period in 2025, while electrified vehicles reported a 26% increase and a 68% market share, according to preliminary data from the Association of Car Producers and Importers (APIA).