Bucharest is emerging as a key luxury retail destination in CEE, supported by rising purchasing power, growing tourism (over one million foreign tourists spent at least one night in the capital in 2025), and consolidation of prime high street locations, according to Cushman & Wakefield Echinox.
Romanian developer Millstone, controlled by Johan Rogiers and Horia Chioseaua, has officially begun construction on a boutique residential project on Calea Victoriei, in central Bucharest, which represents a €18 million investment.
Bucharest-based Calea Victoriei, the main retail street in Romania, boasts a prime monthly rental level of €60 per sqm, which was 9% higher compared with last year, according to a Cushman & Wakefield report.
Romanian construction company Concelex recorded revenues of RON 1.48 billion (€296 million) in 2025, representing a 17 per cent increase compared to the previous year.
Polytrade Global, a Romanian group specialising in energy infrastructure, the supply of electrical equipment, and renewable energy projects, closed 2025 with a turnover of around €21.5 million, a 173% increase on the previous year, and a net profit of €579,000.
Grup Şerban Holding said its subsidiary Ferma Avicolă Şerban completed the sale to SAGEM of a portfolio of real estate and operating assets located in Bacău and Vaslui counties, consisting of land plots, buildings, installations and equipment related to poultry farming activities.
Romania has recorded the lowest corporate artificial intelligence (AI) adoption rate in Central Europe, with just 5% of companies deploying the technology at an organisational scale.