Bucharest is emerging as a key luxury retail destination in CEE, supported by rising purchasing power, growing tourism (over one million foreign tourists spent at least one night in the capital in 2025), and consolidation of prime high street locations, according to Cushman & Wakefield Echinox.
Romanian developer Millstone, controlled by Johan Rogiers and Horia Chioseaua, has officially begun construction on a boutique residential project on Calea Victoriei, in central Bucharest, which represents a €18 million investment.
Bucharest-based Calea Victoriei, the main retail street in Romania, boasts a prime monthly rental level of €60 per sqm, which was 9% higher compared with last year, according to a Cushman & Wakefield report.
PPC Blue Romania, part of the PPC group in Romania, has signed a partnership with Dedeman, a Romanian-owned DIY retailer, for the installation and operation of electric vehicle charging stations across Dedeman's national store network, both existing and future locations.
OMV Petrom concluded a sales contract with OMV Downstream GmbH, a fully owned subsidiary of OMV AG, for part of the Sustainable Aviation Fuel (SAF) and Hydrotreated Vegetable Oil (HVO) to be produced at the Petrobrazi refinery.
Raiffeisen Asset Management (RAM) manages around 15% of the financial assets of Raiffeisen Group's individual clients in Romania, almost double the market average.
Romania registered the highest annual inflation rate in the bloc for May 2026, reaching 9.7%, according to Eurostat.
In 2026, production sites in Romania are turning to power studies to understand how energy is consumed and distributed within their own installations, at the level of equipment and production lines.