Bucharest is emerging as a key luxury retail destination in CEE, supported by rising purchasing power, growing tourism (over one million foreign tourists spent at least one night in the capital in 2025), and consolidation of prime high street locations, according to Cushman & Wakefield Echinox.
Romanian developer Millstone, controlled by Johan Rogiers and Horia Chioseaua, has officially begun construction on a boutique residential project on Calea Victoriei, in central Bucharest, which represents a €18 million investment.
Bucharest-based Calea Victoriei, the main retail street in Romania, boasts a prime monthly rental level of €60 per sqm, which was 9% higher compared with last year, according to a Cushman & Wakefield report.
Romania is entering a new stage, with its multiannual economic recovery programme launching in 2026, carrying an estimated budget of around €5 billion through 2032 and a dedicated framework for anchor-type strategic investments above €200 million, according to experts at EY Romania.
FintechOS, the financial technology company founded in Romania that provides AI-based digitalisation solutions for banks and insurers, has reached profitability on the back of a 40% rise in recurring revenue at the end of Q1, company representatives said.
OMV Petrom, an integrated energy producer in Southeast Europe, has made the final investment decision for Gabare, an integrated solar energy and battery storage project in Bulgaria.
Romania has reached 31 da Vinci robotic surgery programs nationwide, of which 8 are in the public healthcare system. The most recent system, installed at Fundeni Clinical Institute, marks the expansion of robotic surgery in Romanian public hospitals and the regional milestone of 100 da Vinci systems across the SOFMEDICA region: Romania, Greece, Bulgaria, Hungary, Cyprus, Croatia and Slovenia.
The gap between European and Romanian agricultural economic pressures widened in Q1 2026.