Bucharest is emerging as a key luxury retail destination in CEE, supported by rising purchasing power, growing tourism (over one million foreign tourists spent at least one night in the capital in 2025), and consolidation of prime high street locations, according to Cushman & Wakefield Echinox.
Romanian developer Millstone, controlled by Johan Rogiers and Horia Chioseaua, has officially begun construction on a boutique residential project on Calea Victoriei, in central Bucharest, which represents a €18 million investment.
Bucharest-based Calea Victoriei, the main retail street in Romania, boasts a prime monthly rental level of €60 per sqm, which was 9% higher compared with last year, according to a Cushman & Wakefield report.
Romanian consumers are becoming increasingly pessimistic about the country's economic and political outlook while continuing to prioritise spending and aggressively seek value, according to the latest Consumer Sentiment Survey by Boston Consulting Group (BCG).
Romanian entrepreneur Iulian Stanciu has announced the sale of his stake in eMAG Group to Prosus, 17 years after taking over the company and 14 years after signing the partnership with Naspers (Prosus).
Romania's National Commission for Strategy and Prognosis (CNSP) has cut its 2026 economic growth forecast by 0.9 percentage points to just 0.1%, down from the previous 1% projection, citing current macroeconomic conditions.