Bucharest is emerging as a key luxury retail destination in CEE, supported by rising purchasing power, growing tourism (over one million foreign tourists spent at least one night in the capital in 2025), and consolidation of prime high street locations, according to Cushman & Wakefield Echinox.
Romanian developer Millstone, controlled by Johan Rogiers and Horia Chioseaua, has officially begun construction on a boutique residential project on Calea Victoriei, in central Bucharest, which represents a €18 million investment.
Bucharest-based Calea Victoriei, the main retail street in Romania, boasts a prime monthly rental level of €60 per sqm, which was 9% higher compared with last year, according to a Cushman & Wakefield report.
Eleven programmes financed through the second Swiss Contribution, with a total value of around CHF 221.5 million (€240 million), are now in implementation in Romania.
OMV Petrom concluded a sales contract with OMV Downstream GmbH, a fully owned subsidiary of OMV AG, for part of the Sustainable Aviation Fuel (SAF) and Hydrotreated Vegetable Oil (HVO) to be produced at the Petrobrazi refinery.