Bucharest is emerging as a key luxury retail destination in CEE, supported by rising purchasing power, growing tourism (over one million foreign tourists spent at least one night in the capital in 2025), and consolidation of prime high street locations, according to Cushman & Wakefield Echinox.
Romanian developer Millstone, controlled by Johan Rogiers and Horia Chioseaua, has officially begun construction on a boutique residential project on Calea Victoriei, in central Bucharest, which represents a €18 million investment.
Bucharest-based Calea Victoriei, the main retail street in Romania, boasts a prime monthly rental level of €60 per sqm, which was 9% higher compared with last year, according to a Cushman & Wakefield report.
DS Smith, the producer of packaging solutions, is investing over €14 million in its Romanian production infrastructure.
Romania recorded the most significant increase in industrial electricity costs across the EU during H2 2025, according to data released by Eurostat.
The International Finance Corporation (IFC), a member of the World Bank Group, has signed an agreement with Vienna Insurance Group (VIG) to acquire approximately 10% of the shares of Carpathia Pensii, a Romanian private pension company.
Romania's Ministry of Finance has launched a public consultation for the TechUp Romania funding scheme, designed to support investments in research and development of advanced technologies with production capabilities.
Visual Fan has entered the shareholding of Solbess, a company active in electricity production.