Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Romanian engineering group Simtel Team has commissioned its photovoltaic park in Giurgiu, Romania's largest solar park built on degraded land. The facility has an installed capacity of 52 MWp and an estimated annual production of approximately 73 GWh.
Private healthcare operator Regina Maria has opened the largest medical recovery pool in Southeast Europe at its new Kinetic Flagship clinic in Bucharest, following an investment of nearly €4 million.
Almost 60% of companies in Romania plan to expand their use of flexible spaces over the next two years to support hybrid working strategies.
Romanian mobile phone accessories retailer Contakt has announced its entry into the Czech market with two locations in Prague, marking a new step in its European expansion plan. The company has signed for locations in high-traffic malls with official opening estimated for March 2026.
Family business revenues are projected to reach $29 trillion by 2030, reflecting an 84% increase compared to 2020, according to a Deloitte study. These businesses currently account for 19% of all business revenue globally and represent more than 18,000 entities worldwide.