Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Romania emerged as the most dynamic mergers and acquisitions (M&A) market in Central and Eastern Europe (CEE), recording 9% growth in transaction numbers during 2025.
Affidea Romania has announced the acquisition of Sf. Sava cel Sfințit Hospital and GMH Oncology and Oncological Surgery Hospital, two medical units in Bucharest that will be integrated under the Affidea Hospitals brand.
Several EU member states have already implemented substantial tax cuts—specifically excise duties and VAT—to mitigate the impact of the fuel crisis on their economies.
PPC Blue Romania, part of the PPC group, has won a tender to install seven fast charging stations for electric vehicles at Bucharest Henri Coandă International Airport.
Hanwha Aerospace Romania has presented an industrial package worth €1.3 billion aimed at strengthening Romania's defence capabilities and positioning the country as a production and innovation centre in the European defence industry.