Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

The Confidex index has dropped from 51.3 to 47.2 compared to the previous edition, marking the largest decrease since the study's launch with nearly 7 percentage points, returning to a level comparable to H1 2021.
Enterprises across Europe and the Middle East have moved from AI pilots to scaled implementations, with nearly half of AI proof-of-concepts already in production.
In 2024, the average price of 1 hectare of arable land in the EU reached €15,224, reflecting a 6.1% increase from the previous year.
Penny continues its national network expansion with the opening of a new store in Bacău. With this opening, the Penny network reaches 462 units nationwide.
VC fund GapMinder has led a €1.5 million investment round in Croatian startup InsiderCx, an AI-powered patient feedback platform that helps healthcare providers collect actionable insights and improve patient experience.