Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Romania's Government Private Cloud, the country's largest critical digital infrastructure, has entered operational stage nationwide.
Robert Anghel has taken over leadership of Salt Bank, replacing Gabriela Nistor remains close to Salt as a Board Member.
Romania has recorded one of the highest gender employment gaps in the European Union, significantly trailing the bloc's average, according to the latest data from Eurostat.
The latest escalation involving Iran has shifted markets away from “pure macro” indicators—rates, inflation and growth—and back toward geopolitics as a primary driver, according to an analysis by Freedom24.
Romanian deep-tech company Qognifly has launched Drone Wall, an autonomous counter-drone system developed by Romanian engineers and validated in operational conditions.