Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Only three in ten (30%) global CEOs are confident their companies will have higher revenues in the next 12 months, according to the PwC Global CEO Survey 2026, launched at the World Economic Forum annual meeting in Davos. This percentage is the lowest in five years.
The National Bank of Romania's (BNR) Board of Directors decided on Monday to maintain the key interest rate at 6.50% per annum in its first monetary policy meeting of the year.
Romania recorded the highest annual inflation rate in the European Union in December 2025, reaching 8.6% according to data released by Eurostat.
Raiffeisen Bank has placed its first benchmark eurobond issuance with a total nominal value of €500 million, in a reference transaction for CEE capital markets.
Raiffeisen Bank has officially rejoined the Bucharest Stock Exchange (BVB) as a trading participant, marking its return to the Romanian capital market after relaunching brokerage services in December 2025.