Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Delgaz Grid S.A., the electricity and natural gas distribution company of the E.ON România Group, has signed a sustainable refinancing worth RON 3 billion (around €572 million) to meet the company's liquidity needs.
Romania's media market reached an estimated net value of €838 million in 2025, up 5.4% compared to the previous year, according to Media Fact Book 2026, Initiative's annual report.
The Romanian Government has adopted a financing instrument worth RON 5.313 billion (€1 billion) to develop production capacities in Romania.
NextPower, a provider of solar and power technology solutions for utility-scale power plants, has launched new solar tracker and foundation technologies designed to simplify installation, increase site flexibility and support the performance of solar projects.
Holcim has completed the acquisition of Xella, a European walling business with projected 2026 net sales of €1 billion. The acquisition expands Holcim's building solutions portfolio with brands for both new build and the energy-efficient repair and refurbishment market.