Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Digi Communications has announced that its Romanian subsidiary, Digi Romania, successfully priced an offering of senior secured notes.
PPC Renewables Romania is significantly expanding its renewable energy portfolio by launching the second phase of the Deleni Park wind farm.
European financial institutions are in the early stages of preparation for the new EU AML/CFT Package, which aims to harmonise anti-financial crime supervision, finds a Deloitte study.
The latest series of Fidelis government bonds, issued by the Ministry of Finance, have been listed on the Bucharest Stock Exchange (BVB).
Mogo Romania, part of the international Eleving Group, has officially launched personal loans, expanding its product portfolio after nine years of exclusively financing used-car purchases.