Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

The current conflict in Iran may only have a marginal impact on the global economy, according to an opinion by stock exchange broker Investimental.
Romanian energy company Simtel Team has appointed Petre Stoian as CEO to consolidate its management structure as the group expands its operations.
The Romanian government has adopted an emergency ordinance for administrative reform that officially recognises what specialists have long signalled: public administration is oversized, fragmented and financially unsustainable, according to an opinion by PwC Romania experts Dinu Bumbăcea and Cristian Cortez.
Romania continues to lag significantly behind the European average regarding the modernisation of its rail infrastructure.
Romania's Ministry of Finance has announced a new spring edition of its Tezaur government bond programme, offering citizens attractive investment opportunities with annual interest rates reaching 7%.