Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Electro-Alfa International, a Romanian electrical equipment manufacturer, began trading on the Bucharest Stock Exchange (BVB) on March 3.
Romania has recorded one of the highest gender employment gaps in the European Union, significantly trailing the bloc's average, according to the latest data from Eurostat.
Alive Capital will return to full ownership of founder Giacomo Billi following the transfer of Premier Energy's majority stake to Omnia Capital, Billi's investment holding.
Enery, an independent renewable power producer in Central and Eastern Europe (CEE), has reached financial close on a €460 million syndicated green project financing with a consortium of seven banking groups.
New car registrations in Romania fell 24.4% in February 2026 compared to the same month last year, according to preliminary official data processed by the Association of Car Producers and Importers (APIA).