Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Cushman & Wakefield Echinox has been appointed to sell Joyson Safety Systems' industrial property in Ribiţa, Hunedoara County, as the automotive safety components manufacturer consolidates operations at its Arad hub.
Romanian authorities are making over €8 billion available this summer in EU funds and state aid for businesses and local public authorities, according to REI analysis, a consultancy group specialising in attracting non-reimbursable financing.
The National Road Investment Company (CNIR) has capitalised on European financial frameworks by signing the first two infrastructure contracts for the A8 Unirii (Union) Motorway.
Christian Tour, one of Romania's largest tour operators, has successfully completed its initial public offering (IPO), ahead of its listing on the BVB.
A Russian Geran-2 combat drone breached Romanian airspace and crashed into a residential apartment block in the eastern city of Galați early on 29 May, intensifying security concerns along NATO's eastern flank.