Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Hidroelectrica has signed a contract for €8.7 million in non-reimbursable financing from the Modernisation Fund to implement a battery storage facility at the Porțile de Fier II hydroelectric plant.
Romania's annual inflation rate will increase and remain at higher levels than previously forecast during March-June 2026, according to the minutes from the National Bank of Romania's monetary policy meeting held in early April.
The Vega Ploiești Refinery, operated by Rompetrol Rafinare, has started producing hexane with a minimum purity of 60%, supporting polypropylene production and the food industry.
Romanian awareness of sustainable construction concepts reaches 86%, significantly above the European average of 69%, according to the barometer published by Saint-Gobain's Observatory for Sustainable Construction.
Romania's job market in Q1 2026 showed a significant imbalance between supply and demand, with applications on OLX Locuri de Muncă rising 10.6% to 2.62 million whilst total job postings dropped 43.1% to 41,221 compared to the same period in 2025.