Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

The World Bank has significantly downgraded its economic growth projections for Romania this year, lowering expectations to 0.5% from the 1.3% forecast issued at the start of 2026.
Foraj Sonde Videle has announced the acquisition of Raffles Energy, a British holding company that owns two Romanian energy companies active in natural gas and electricity production.
Econergy Renewable Energy has secured approximately €31 million in project financing from Kommunalkredit Austria to develop its 60 MW photovoltaic project in southeastern Romania.
Romanian software company Arobs Transilvania Software has completed the merger by absorption of five subsidiaries - Arobs Development & Engineering, Berg Computers, Nordlogic Software, Infobest Romania, and Centrul de Soft GPS.
The European retail sector faced a cooling period in February 2026, with the latest Eurostat data revealing a divergence between a stabilising Union and a sharply declining Romanian market.