Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Romania maintains a much higher level of energy self-sufficiency compared to the EU average, though certain sectors show diverging trends, according to Eurostat.
The National Road Investment Company (CNIR) has submitted documentation to the National Public Procurement Agency for the tender of an Express Road connecting the A0 Bucharest North Motorway to the future Terminal 2 of Henri Coandă-Otopeni International Airport. The estimated investment value exceeds RON 400 million (€80 million).
Turkish investor Yeşilyurt Enerji has successfully secured a €20 million financing package from the Netherlands-based bank YapiKredi
Romania has reached a significant milestone in its agricultural trade strategy by securing access to the Chinese market.
Purcari Wineries has signed documentation to acquire Serve Ceptura, pending corporate and regulatory approvals including clearance from Romania's Commission for the Examination of Foreign Direct Investments.