Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

PPC Renewables Romania will develop a 60.12 MWh battery energy storage system (BESS) at the Sălbatica 1 wind farm.
Arobs Transilvania Software has obtained the ISO/IEC 42001 AI Management System certification, becoming the first company in Romania to complete this certification process.
Romania recorded the lowest rate of generative artificial intelligence (AI) adoption among young people in the European Union in 2025, according to data released by Eurostat.
Hanwha Aerospace Romania has begun construction of a factory in Petrești, Dâmbovița county, to produce K9 self-propelled howitzers and K10 ammunition resupply vehicles.
Romanian FMCG distributor Aquila has completed a 24-month digitalisation project to standardise human resources processes across its group operations.