Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Romania's annual inflation rate remained unchanged at 9.8% in November.
ABB Romania has opened its new customer experience center in Bucharest, a space designed to showcase the company's solutions in electrification, automation, energy efficiency and motion.
EU enterprises are rapidly adopting artificial intelligence technologies, with 20% of companies with 10 or more employees now using AI to conduct business in 2025, according to Eurostat.
The Investment Committee designated by the Romanian Government for the Recovery Equity Fund has approved financing for five new investment funds in Q4 2025, announced the Ministry of Investments and European Projects (MIPE).
Companies and local authorities will have over €1.5 billion in grants available for investment in energy and energy efficiency at the beginning of next year.