Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

The World Bank revised down Romania's 2026 growth forecast to 1.3%, compared to the 1.9% predicted in June 2025 and 2.6% estimated in January 2025.
Banks in Central Eastern South-Eastern Europe report improving trends, with credit demand remaining robust, particularly from companies, while banks anticipate improvement in credit supply following a period of contraction.
Agroland Business System has completed the acquisition of Avirom, a Romanian company specialising in day-old chick and duckling production.
Enery has started construction of the Ogrezeni hybrid renewable energy project in Giurgiu County, Romania.
Romania's inflation remained at 9.7% at the end of 2025, with mixed pressures across different spending categories in December.