Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

PPC Blue Romania, part of the PPC group in Romania, has signed a partnership with Dedeman, a Romanian-owned DIY retailer, for the installation and operation of electric vehicle charging stations across Dedeman's national store network, both existing and future locations.
OMV Petrom concluded a sales contract with OMV Downstream GmbH, a fully owned subsidiary of OMV AG, for part of the Sustainable Aviation Fuel (SAF) and Hydrotreated Vegetable Oil (HVO) to be produced at the Petrobrazi refinery.
Raiffeisen Asset Management (RAM) manages around 15% of the financial assets of Raiffeisen Group's individual clients in Romania, almost double the market average.
In 2026, production sites in Romania are turning to power studies to understand how energy is consumed and distributed within their own installations, at the level of equipment and production lines.
The European Bank for Reconstruction and Development (EBRD) is providing a loan of RON 300 million (€57 million equivalent) to Delgaz Grid, an electricity and gas distribution company operating in Romania, to support energy security.