Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

The European Investment Bank (EIB) reveals that 78% of Romanian firms invested in the past year, up from previous editions but still below the EU average of 86%.
More than half of households globally (57%) are worried about annual broadband price increases and think these increases are unfair and unreasonable (60%), according to the latest EY decoding the digital home study.
Romanian employees are among the least likely to use artificial intelligence at work, with only 44% reporting AI usage in the past year compared to a global average of 57%, according to a PwC survey.
Ker Toki Power (Toki Power), the energy trading division of the Vienna-based renewables and e-mobility investment group Renalfa Solarpro Group (Renalfa)...
UBM Feed Romania has rebranded as Protena following a shareholding restructure that sees East Grain Group and Poultry Investment.