Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

German defence group Rheinmetall is considering acquiring the bankrupt shipyard in Mangalia, in partnership with Swiss shipping company MSC. The potential takeover could transform the facility into a dual-use hub for military and civilian shipbuilding.
The Romanian leu depreciated on Tuesday against the euro, which was calculated by the National Bank of Romania (BNR) at RON 5.2180 lei, up 0.35%, recording a new historic high.
The Romanian Parliament voted to dismiss the government led by Prime Minister Ilie Bolojan on Tuesday.
Raiffeisen Bank Romania concluded Q1 2026 with a net profit of RON 367 million (€73.4 million), a decrease of 12.2% versus Q1 2025.
IT Hit, a Romanian IT services company specialising in ERP, CRM, and business management systems, has announced a reseller partnership with Druid AI, a provider of AI agents for higher education, healthcare, retail, banking, and insurance sectors.