Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Raiffeisen Bank has reached an agreement to acquire 100% of the shares in Garanti BBVA Group Romania, including Garanti Bank and leasing unit Motoractive IFN, from subsidiaries of Banco Bilbao Vizcaya Argentaria.
Etem Gestamp, the Sofia-based joint venture between Viohalco Group and Spain's Gestamp Group, has signed a 10-year virtual power purchase agreement (VPPA) with Rezolv Energy, the Actis-backed independent power producer.
Electrica's Board of Directors has approved new four-year mandates for its top executive leadership following a meeting on 27 March.
Parapet, an EPC contractor in the renewable energy sector, has appointed Roxana Gureanu as CEO, as the company experiences rapid growth and international expansion.
State-owned power producer Hidroelectrica achieved total investments of RON 781 million (€157 million) in 2025, up 32% compared to 2024, representing the company's best investment volume in years.