Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Romania's national electricity transmission company Transelectrica is managing €51.7 million in funding from the National Recovery and Resilience Plan's (PNRR) REPowerEU component.
Synevo Romania has appointed Adrian Tudoscă as General Manager, while Laurențiu Luca takes over leadership of diagnostic operations across 11 Southeast European markets.
Romania's Ministry of Finance is conducting its fourth public offering of Fidelis government bonds this year, running from April 14 to 21 on the BVB. .
Romanian authorities are making sustained efforts to avoid downgrading the country's rating to 'junk' (speculative investments) category, which would hinder access to financial markets and increase borrowing costs for both the state and companies.
Oscar Downstream has appointed Silvia Ene as Chief Operating and Strategy Officer, a role designed to accelerate the company's strategic directions.