Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

PPC Blue, the electric mobility division of the PPC Group in Romania, has acquired the Hermes Flow network with 116 charging points to expand its national infrastructure.
Grup Șerban Holding has inaugurated the Moldavia Poultry Farm, an €11.5 million investment located on European Road E85 in Orbeni commune, Bacău County.
Cris-Tim Family Holding debuted today on the Bucharest Stock Exchange's (BVB) under ticker CFH, becoming the first food industry company listed on Romania's main market. The company completed an IPO worth €89.3 million in late October.
Although heat pump technology for heating and cooling is increasingly present in public discussions, the actual level of knowledge and usage remains low in Romania, according to research conducted for the despre-energie.ro platform, a project by E.ON and Delgaz Grid companies.
Rețele Electrice Romania, part of the PPC group, has launched a procurement procedure for modernising medium and low voltage networks in Bocșa, Caraș-Severin county. The project, worth over RON 198 million (€40 million) excluding VAT, will benefit approximately 17,000 inhabitants and is co-financed through the Modernisation Fund.