Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

The Competition Council has authorised the transaction through which Pavăl Holding intends to acquire the Carrefour group in Romania.
Romanian construction company Concelex recorded revenues of RON 1.48 billion (€296 million) in 2025, representing a 17 per cent increase compared to the previous year.
Polytrade Global, a Romanian group specialising in energy infrastructure, the supply of electrical equipment, and renewable energy projects, closed 2025 with a turnover of around €21.5 million, a 173% increase on the previous year, and a net profit of €579,000.
Grup Şerban Holding said its subsidiary Ferma Avicolă Şerban completed the sale to SAGEM of a portfolio of real estate and operating assets located in Bacău and Vaslui counties, consisting of land plots, buildings, installations and equipment related to poultry farming activities.
Romania has recorded the lowest corporate artificial intelligence (AI) adoption rate in Central Europe, with just 5% of companies deploying the technology at an organisational scale.