Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

The listing of minority stakes from state companies is beneficial for Romania's economy and can contribute to increased prosperity for Romanians, according to a study by CFA Romania Association.
ING Bank Romania reported a 5% increase in total revenue for 2025, surpassing RON 4 billion (€800 million).
A consortium of international and local lenders has finalised a €100 million project financing package for the "Dobrun & Sadova" solar portfolio in Romania.
Vodafone Romania has completed the merger of Evotracking and iSYS Professional, two wholly-owned technology entities, into a single company operating under the commercial name Evogps powered by iTrack.
The EU employment rate reached over 76% in 2025, but Romania remains among member states with the lowest employment rates, according to data published by Eurostat on Friday.