Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

German defence group Rheinmetall is considering acquiring the bankrupt shipyard in Mangalia, in partnership with Swiss shipping company MSC. The potential takeover could transform the facility into a dual-use hub for military and civilian shipbuilding.
Romania ranks first in the European Union for the real burden of electricity prices, with a nominal value 21% above the European average, according to an analysis published by the Intelligent Energy Association (AEI).
The Romanian leu depreciated on Tuesday against the euro, which was calculated by the National Bank of Romania (BNR) at RON 5.2180 lei, up 0.35%, recording a new historic high.
Romania's Ministry of Finance will launch the fifth edition of its Fidelis government bond programme from 8-15 May 2026, offering tax-free yields of up to 7.50% for lei-denominated bonds and up to 6.25% for euro-denominated issues.
The Romanian leu depreciated on Wednesday against the euro, which was calculated by the National Bank of Romania (BNR) at RON 5.2688, up 0.97% from the previous rate, recording a new historic high.