Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Romania has achieved a significant fiscal adjustment in the first five months of 2026, narrowing its budget deficit to RON 35.94 billion (€7.19 billion), or 1.75% of GDP.
Deloitte Technology Delivery Center announces the appointment of Emilia Dumitrescu as Managing Director, effective June 2026. She has also been promoted to Deloitte Partner and succeeds Marcus Williamson, Partner, Deloitte UK, upon the completion of his three-and-a-half-year mandate.
Enevo Group and Kraftfeld have signed a contract for the construction of a battery energy storage system (BESS) with a power of 110 MW and a capacity of 220 MWh, at Drăgăneşti-Olt, in Olt county, Romania.
The European Commission has approved, under EU State aid rules, Romanian measures for the national investment and development bank Banca de Investiții și Dezvoltare (BID).
Connections Consult announces the conclusion of two significant subsequent contracts with a public institution in Romania. Each of them has as its object migration services of cybersecurity applications and hardware and software accessories.