Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Premier Energy has completed its acquisition of a controlling stake in a 158 MW wind farm in Hungary.
The Austrian Post Group has acquired 100% of Hungarian parcel service provider Delivery Solutions Zrt., operating under the brand Sameday Hungary.
CEOs are more confident in their own companies' prospects than they are in the outlook for the global economy, according to the latest EY-Parthenon CEO Outlook Survey, a quarterly survey of 1,200 global CEOs across 21 countries.
PPC Renewables Romania has increased its installed capacity to over 1.5 GW, following additions of approximately 200 MW in 2025.
Government debt as a share of GDP rose in Q3 in both the eurozone to 88.5% from 88.2% in Q2, and in the European Union to 82.1% from 81.9%, according to data published by Eurostat.