Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.
Romania's Q1 of 2026 marks a shift in economic pressure from small businesses to larger companies with significant economic impact.
Premier Restaurants Romania, the operator of McDonald's restaurants in Romania, has launched a national recruitment campaign as part of its expansion plans. The company aims to create over 500 new jobs in 2026, with more than 1,400 positions planned over the next three years.
Sphera Franchise Group, Romania's largest food service group, reported consolidated sales of €75.6 million in Q1 2026, up 4.2% compared to the same period last year. Growth was driven by the return to positive performance of KFC Romania and the strong evolution of Taco Bell.
Romanian travellers are turning the 1 June long weekend into an early-summer getaway moment, according to Kiwi.com booking data.
Hidroelectrica has signed a contract for the turnkey development of the Tudor Vladimirescu Photovoltaic Power Plant in Brăila County, marking a step in the company's strategy to diversify its renewable energy generation portfolio.