Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Eleven programmes financed through the second Swiss Contribution, with a total value of around CHF 221.5 million (€240 million), are now in implementation in Romania.
The Romanian Government has adopted a financing instrument worth RON 5.313 billion (€1 billion) to develop production capacities in Romania.
Enery has inaugurated the Titu solar park, a 54 MW photovoltaic plant in Dâmbovița County.
The LaDoiPași proximity store network, developed by Metro Romania, has opened 100 stores in a single day and passed the 3,000-store milestone nationwide.
Romania registered the highest annual inflation rate in the bloc for May 2026, reaching 9.7%, according to Eurostat.