Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

CEE is transforming from Europe's periphery into a defence industry powerhouse, according to a new KPMG study. The region's combination of cost efficiency, industrial capacity, and strategic location is attracting investment as European defence spending increases.
The EU's downward trend in transport costs ended abruptly in March 2026, with Romania emerging as one of the most heavily impacted member states.
ING Bank Romania reported a 5% increase in total revenue for 2025, surpassing RON 4 billion (€800 million).
The closure of the Strait of Hormuz and the resulting energy price shock are putting additional pressure on Romania's economy, already affected by the EU's highest inflation, a major fiscal deficit and internal political risks, according to an eToro analysis.
In 2025, Romania recorded one of the highest shares of young entrepreneurs in the EU, with those aged 20–29 accounting for 10.3% of the country's self-employed population.