Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

BT has completed CEE's largest Additional Tier 1 (AT1) bond issuance, raising €500 million in the international capital markets.
The Macroeconomic Confidence Indicator compiled by CFA Romania Association fell by 7.3 points in October 2025, reflecting continued economic uncertainty in the country.
Over 87% of Romanians have applied energy reduction measures in recent months at their homes or businesses, while more than 60% are interested in investing in energy efficiency projects...
The EY Entrepreneurship Barometer reveals that 60% of Romanian entrepreneurs plan to invest in innovation, even as 63% consider the business environment unfavourable.
Rețele Electrice Romania has begun implementing a new advanced automated distribution management system (AADMS).