Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Nova Power & Gas, part of the E-INFRA group, has announced the commercial operation of Romania's largest battery energy storage facility, with a capacity of 200 MW and 400 MWh, located in Florești, Cluj County.
Vlasceanu & Partners has advised Econergy on a €40.5 million project financing from UniCredit Bank for the development of an 87 MW photovoltaic project in Oradea, Romania.
Romania leads the European Union in both VAT and corporate tax collection failures, losing approximately one-third of potential revenue from each tax, according to a European Commission analysis published this week.
Oil major OMV Petrom has started preparations for exploration drilling in Bulgaria's Han Asparuh offshore block, which is operated together with NewMed Energy.
As winter holidays approach, Romanians experience both the joy of gift preparation and the pressure of festive spending.