Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Tetra Pak and Mega Image, together with partners Maspex, Tomra and Brai Cata, have expanded Europe's first pilot project for collecting carton packaging for beverages and dairy products by installing 12 additional reverse vending machines (RVMs) in Bucharest and surrounding areas.
Romanian restaurant operator City Grill Group has announced a €7 million investment in a new production facility for its ready meals range in Buftea, Ilfov County.
Rețele Electrice Romania, part of the PPC group in Romania, has completed modernisation works for the Obor Station, one of the most complex electricity distribution stations in Bucharest.
AI has become increasingly embedded in employees' day-to-day work over the past year. More than 48% of employees see AI as a tool that simplifies their work; however, many remain concerned about the broader implications of its growing integration, according to a survey conducted by Genesis Property early this year, on a sample of 1,146 employees.
Romania continues to record the highest rate of road traffic fatalities in the European Union, according to the latest figures released by Eurostat.