Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

The Romanian government has launched a comprehensive legislative package aimed at dismantling bureaucratic barriers for large-scale investments.
Romania's annual inflation rate saw a marginal decrease in February 2026, dropping to 9.31% from the 9.62% recorded in January.
Bulgaria, Croatia, Poland, and Romania could raise labour productivity by up to 10 to 15% through wider adoption of digital technologies, particularly software and AI-enabled tools, according to a report by World Bank Group.
Romania continues to record the lowest uptake of e-government services in the European Union.
World Class Romania, part of Vectr Holdings, has appointed Matei Filipidescu as CEO. He is replacing Kent Orrgren, who concluded his term as CEO after nine years.