Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Romania's real GDP growth is forecast to remain low over the next two years, primarily due to the necessary fiscal consolidation measures that will slow consumption.
Almost 60% of companies in Romania plan to expand their use of flexible spaces over the next two years to support hybrid working strategies.
CEC Bank continues to support entrepreneurs from rural and agricultural sectors by signing a new guarantee agreement with the Rural Credit Guarantee Fund (FGCR), which allows refinancing of AGRO and RURAL loans.
Family business revenues are projected to reach $29 trillion by 2030, reflecting an 84% increase compared to 2020, according to a Deloitte study. These businesses currently account for 19% of all business revenue globally and represent more than 18,000 entities worldwide.
Endava, the technology-driven business transformation group, and Paysafe, a payments platform, announced a multi-year strategic partnership to bring payments and community engagement solutions to market faster.