Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Holcim Romania has signed a funding agreement with the European Climate, Infrastructure and Environment Executive Agency (CINEA) for the Carbon Hub CPT01 project, a carbon capture and storage initiative.
The European Parliament and the Council have selected the French city of Lille to host the future EU Customs Authority (EUCA), following a final decision reached on Wednesday.
Olympus Foods România has begun construction of a new warehouse at its Brașov Dairy Factory, with an investment of €7.5 million.
Romanian national carrier Tarom and Condor Airlines have launched a commercial codeshare partnership, expanding Bucharest's transatlantic connectivity through Frankfurt hub.
Recrutopia, a Romanian AI-powered recruitment service, has been launched by Neurony, a Romanian software company, with plans to increase revenues to €6 million this year versus last year's €2.5 million.