Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

DS Smith, the producer of packaging solutions, is investing over €14 million in its Romanian production infrastructure.
Romania recorded the most significant increase in industrial electricity costs across the EU during H2 2025, according to data released by Eurostat.
The International Finance Corporation (IFC), a member of the World Bank Group, has signed an agreement with Vienna Insurance Group (VIG) to acquire approximately 10% of the shares of Carpathia Pensii, a Romanian private pension company.
New car registrations in Romania increased by 2.7% in April compared to the same period in 2025, while electrified vehicles reported a 26% increase and a 68% market share, according to preliminary data from the Association of Car Producers and Importers (APIA).
Romania's trade deficit fell 9.3% to €7.7 billion in the first three months of 2026, down €792.1 million compared to the same period in 2025, according to data published by the National Institute of Statistics (INS).