Local media market is estimated at €778 million in 2024
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
This positive evolution is due to favorable economic factors, such as decreased energy prices and a strong labor market.

Banca Transilvania Group has entered the exchange-traded fund market by launching the BT Index Romania ETF BET-TR, managed by BT Asset Management.
Digi Communications continues to explore strategic options for its Spanish operations, including a potential initial public offering (IPO) of its subsidiary Digi Spain Telecom.
Romania's annual inflation rate will increase and remain at higher levels than previously forecast during March-June 2026, according to the minutes from the National Bank of Romania's monetary policy meeting held in early April.
Romanian awareness of sustainable construction concepts reaches 86%, significantly above the European average of 69%, according to the barometer published by Saint-Gobain's Observatory for Sustainable Construction.
Romania's job market in Q1 2026 showed a significant imbalance between supply and demand, with applications on OLX Locuri de Muncă rising 10.6% to 2.62 million whilst total job postings dropped 43.1% to 41,221 compared to the same period in 2025.