Romania's eCommerce market reached approximately €8.1 billion in 2025 and could exceed €8.5 billion in 2026. However, growth is entering a more competitive phase than in previous years, according to a report by MerchantPro.
This aligns with the slow growth level recorded by the MerchantPro Compass indicator in the number of transactions also in 2023 compared to the previous year (+5.5%).
Romanian consumers are becoming increasingly pessimistic about the country's economic and political outlook while continuing to prioritise spending and aggressively seek value, according to the latest Consumer Sentiment Survey by Boston Consulting Group (BCG).
Romanian entrepreneur Iulian Stanciu has announced the sale of his stake in eMAG Group to Prosus, 17 years after taking over the company and 14 years after signing the partnership with Naspers (Prosus).
Romania's National Commission for Strategy and Prognosis (CNSP) has cut its 2026 economic growth forecast by 0.9 percentage points to just 0.1%, down from the previous 1% projection, citing current macroeconomic conditions.