Study: 65% of Romanian companies rely on paid social media campaigns
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
The risk of triggering and escalating image crises for companies in Romania is increasing, fueled by the increase in the number of social media users and the time spent online.

The European Commission (EC) has finalised the signing of the SAFE loan agreement with Romania.
Sphera Franchise Group, Romania's largest food service group, reported consolidated sales of €75.6 million in Q1 2026, up 4.2% compared to the same period last year. Growth was driven by the return to positive performance of KFC Romania and the strong evolution of Taco Bell.
Hidroelectrica signed a €188.5 million contract for the refurbishment of Râul Mare Retezat Hydropower Plant. The project aims to modernize and improve the efficiency of the company's generation capacities.
Vastint Romania has announced a new leasing contract with Arcadis Romania, which will occupy 1,183 sqm in building A of Business Garden Bucharest. The global design, engineering and consultancy company joins a growing community of international tenants at the development.
E.ON has successfully issued two tranches of green bonds worth €1.3 billion, bringing its total funding since the beginning of the year to €4.3 billion.