Study: 65% of Romanian companies rely on paid social media campaigns
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
The risk of triggering and escalating image crises for companies in Romania is increasing, fueled by the increase in the number of social media users and the time spent online.

PPC Renewables Romania will develop a 60.12 MWh battery energy storage system (BESS) at the Sălbatica 1 wind farm.
Arobs Transilvania Software has obtained the ISO/IEC 42001 AI Management System certification, becoming the first company in Romania to complete this certification process.
Romania recorded the lowest rate of generative artificial intelligence (AI) adoption among young people in the European Union in 2025, according to data released by Eurostat.
Hanwha Aerospace Romania has begun construction of a factory in Petrești, Dâmbovița county, to produce K9 self-propelled howitzers and K10 ammunition resupply vehicles.
Romanian FMCG distributor Aquila has completed a 24-month digitalisation project to standardise human resources processes across its group operations.