Study: 65% of Romanian companies rely on paid social media campaigns
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
The risk of triggering and escalating image crises for companies in Romania is increasing, fueled by the increase in the number of social media users and the time spent online.

The European Investment Bank (EIB) reveals that 78% of Romanian firms invested in the past year, up from previous editions but still below the EU average of 86%.
More than half of households globally (57%) are worried about annual broadband price increases and think these increases are unfair and unreasonable (60%), according to the latest EY decoding the digital home study.
Romanian employees are among the least likely to use artificial intelligence at work, with only 44% reporting AI usage in the past year compared to a global average of 57%, according to a PwC survey.
UBM Feed Romania has rebranded as Protena following a shareholding restructure that sees East Grain Group and Poultry Investment.
Samsung Electronics has announced the appointment of Jaesung (James) Kim as President of Samsung Electronics Romania and Bulgaria (SEROM).