Study: 65% of Romanian companies rely on paid social media campaigns
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
The risk of triggering and escalating image crises for companies in Romania is increasing, fueled by the increase in the number of social media users and the time spent online.

Net investments across the national economy reached a total of RON 216.45 billion (€43.29 billion) in 2025, marking a 5.0% increase compared to 2024.
Bulgaria, Croatia, Poland, and Romania could raise labour productivity by up to 10 to 15% through wider adoption of digital technologies, particularly software and AI-enabled tools, according to a report by World Bank Group.
Intesa Sanpaolo Bank Romania has appointed Anca Petcu as Chief Operations and Transformation Officer and Deputy CEO, following approval from the National Bank of Romania.
The Romanian government approved a €500 million financing contract with the European Investment Bank (EIB) for the Sibiu-Pitești highway project on Thursday.
Romania's Ministry of Finance has drafted legislation to extend state aid for road transport operators, providing compensation for diesel price increases until the end of 2026.