Study: 65% of Romanian companies rely on paid social media campaigns
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
The risk of triggering and escalating image crises for companies in Romania is increasing, fueled by the increase in the number of social media users and the time spent online.

Romanian companies represent 53% of the top 5,000 companies in Romania, but figures show significant differences between the country's regions.
Raiffeisen Bank Romania ended 2025 with strong results, recording 22% growth in new clients compared to 2024.
The European Bank for Reconstruction and Development (EBRD) invested a record €955 million in 37 projects in Romania in 2025, up from €707 million for 44 projects the previous year.
Dan Timotin, General Manager of beer maker Ursus Breweries since July 2025, will leave the company at the end of February 2025, according to a company statement.
Vista Bank Romania has signed an agreement to acquire 100% of the shares in Investimental, a financial investment services company.