Study: 65% of Romanian companies rely on paid social media campaigns
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
The risk of triggering and escalating image crises for companies in Romania is increasing, fueled by the increase in the number of social media users and the time spent online.

Romania's consolidated general budget recorded a deficit of RON 14.23 billion (€2.86 billion) - 0.70% of GDP, in the first two months of 2026, half the RON 30.24 billion deficit (€2.86 billion) - 1.58% of GDP from the same period in 2025.
Electrica's Board of Directors has approved new four-year mandates for its top executive leadership following a meeting on 27 March.
Japan Credit Rating Agency (JCR) announced on Friday the reconfirmation of Romania's country rating at BBB (foreign currency) and BBB+ (local currency) and improved the outlook from negative to stable.
State-owned power producer Hidroelectrica achieved total investments of RON 781 million (€157 million) in 2025, up 32% compared to 2024, representing the company's best investment volume in years.
Verne, Pony.ai and Uber Technologies have announced a partnership to launch Europe's first commercial robotaxi service, beginning in Zagreb with initial deployment work already underway, including public-road validation.