Study: 65% of Romanian companies rely on paid social media campaigns
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
The risk of triggering and escalating image crises for companies in Romania is increasing, fueled by the increase in the number of social media users and the time spent online.

Bulgarian Energy Holding (BEH) has entered the Han Asparuh offshore exploration joint venture in the Bulgarian Black Sea with a 10% interest.
Romanian communication consultancy Graffiti Plus (GRF+) is opening its private placement round on January 22, targeting retail investors ahead of its planned listing on the Bucharest Stock Exchange's AeRO market in H1 2026.
Only three in ten (30%) global CEOs are confident their companies will have higher revenues in the next 12 months, according to the PwC Global CEO Survey 2026, launched at the World Economic Forum annual meeting in Davos. This percentage is the lowest in five years.
The Black Sea Energy Cooperation Association (Besca) has begun operations in Romania as a platform for collaboration among investors, developers, and experts involved in renewable energy projects across the Black Sea region.
While the EU discusses applying handling fees for parcels worth less than €150 from non-EU countries, Romania and Italy have decided to implement it this year.