Study: 65% of Romanian companies rely on paid social media campaigns
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
The risk of triggering and escalating image crises for companies in Romania is increasing, fueled by the increase in the number of social media users and the time spent online.

The Confidex index has dropped from 51.3 to 47.2 compared to the previous edition, marking the largest decrease since the study's launch with nearly 7 percentage points, returning to a level comparable to H1 2021.
Enterprises across Europe and the Middle East have moved from AI pilots to scaled implementations, with nearly half of AI proof-of-concepts already in production.
In 2024, the average price of 1 hectare of arable land in the EU reached €15,224, reflecting a 6.1% increase from the previous year.
Penny continues its national network expansion with the opening of a new store in Bacău. With this opening, the Penny network reaches 462 units nationwide.
VC fund GapMinder has led a €1.5 million investment round in Croatian startup InsiderCx, an AI-powered patient feedback platform that helps healthcare providers collect actionable insights and improve patient experience.