Study: 65% of Romanian companies rely on paid social media campaigns
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
The risk of triggering and escalating image crises for companies in Romania is increasing, fueled by the increase in the number of social media users and the time spent online.

The Romanian Parliament voted to dismiss the government led by Prime Minister Ilie Bolojan on Tuesday.
The Romanian leu depreciated on Tuesday against the euro, which was calculated by the National Bank of Romania (BNR) at RON 5.2180 lei, up 0.35%, recording a new historic high.
IT Hit, a Romanian IT services company specialising in ERP, CRM, and business management systems, has announced a reseller partnership with Druid AI, a provider of AI agents for higher education, healthcare, retail, banking, and insurance sectors.
Raiffeisen Bank Romania concluded Q1 2026 with a net profit of RON 367 million (€73.4 million), a decrease of 12.2% versus Q1 2025.
The Romanian leu depreciated on Monday against the euro, which was calculated by the National Bank of Romania (BNR) at RON 5.1998 lei, up 1.1% from the previous rate, recording a new historic high.