Study: 65% of Romanian companies rely on paid social media campaigns
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
The risk of triggering and escalating image crises for companies in Romania is increasing, fueled by the increase in the number of social media users and the time spent online.

Holcim Romania has signed a funding agreement with the European Climate, Infrastructure and Environment Executive Agency (CINEA) for the Carbon Hub CPT01 project, a carbon capture and storage initiative.
The European Parliament and the Council have selected the French city of Lille to host the future EU Customs Authority (EUCA), following a final decision reached on Wednesday.
Olympus Foods România has begun construction of a new warehouse at its Brașov Dairy Factory, with an investment of €7.5 million.
Romanian national carrier Tarom and Condor Airlines have launched a commercial codeshare partnership, expanding Bucharest's transatlantic connectivity through Frankfurt hub.
Recrutopia, a Romanian AI-powered recruitment service, has been launched by Neurony, a Romanian software company, with plans to increase revenues to €6 million this year versus last year's €2.5 million.