Study: 65% of Romanian companies rely on paid social media campaigns
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
The risk of triggering and escalating image crises for companies in Romania is increasing, fueled by the increase in the number of social media users and the time spent online.

The Iran war continues without a clear end, and financial market participants are beginning to consider a scenario where the conflict extends over months rather than weeks, according to an Ebury analysis.
Olympus Foods România has begun construction of a new warehouse at its Brașov Dairy Factory, with an investment of €7.5 million.
Romanians are spending more on cinema experiences as economic pressures drive a shift towards leisure-oriented consumption. Cinema revenues reached approximately €63 million in 2025, up 16% compared to 2024 and around 10% above pre-pandemic levels, according to Colliers data.
Affidea Romania continues its expansion plan in integrated medical services and announces the acquisition of five centres: Phoenix clinics in Bucharest, Arad, Sf. Gheorghe, Sighetu Marmaţiei and GMH Clinic in the capital. The Affidea network now reaches 81 clinics in 33 cities.
Although 86% of organisations plan to increase their artificial intelligence (AI) investments, only 18% can fully leverage this technology, according to an Accenture report.