Economy | 3 October, 2024 at 11:27 AM
Survey: Indoor advertising in malls remains most effective marketing strategies
62% of the consumers have purchased products after seeing advertisements in shopping malls.
62% of the consumers have purchased products after seeing advertisements in shopping malls.
A new study from BCG Reveals that employees' confidence in AI and GenAI is growing, but half of regular users believe their job may disappear in the next decade.
In the first 6 months of 2024, 68,223 new companies were registered, this being the lowest value in recent semesters, including the first semester of 2019.
The use of AI leads to increase in sales productivity and customer satisfaction and to decrease in marketing overhead costs.
Romanian investors have bought office buildings, hotels in smaller towns or mountain resorts, two small shopping centers and portfolios of shops on the street.
Analysis also reveals alarmingly low supply chain maturity among many organizations with limited ability to benefit from AI and generative AI as a consequence.
For those who monitor their common expenses, the preferred tool is the banking application, used for this purpose by 36% of the respondents.
Households' average monthly spending on streaming video on demand (SVOD) platforms has increased by almost 30% compared to last year, from $48 to $61.
To meet the demands of a changing world and an increasingly competitive economic environment, transformation has become a key trend over the past two years for large companies.
EU Corporate Sustainability Reporting Directive (CSRD) imposes new reporting requirements for which CFOs are generally appointed responsible.
The study shows that the share of women who feel burned out has fallen to a quarter, compared with more than a third in 2023 and nearly half in 2022.
Over 70% of the study participants anticipate an increase in the number of completed transactions in Romania by investment funds, after 20 were completed in 2023 transactions.
The human element plays a crucial role in successfully increasing the chance of a transformation significantly, improving performance by up to 12 times.
Half of the real estate companies in Central Europe (49%) estimate investment to increase this year and only 19% expect a decrease (down from 51% in 2023).
Prioritising Moments That Matter: Nine in ten people set to spend the same or more on experiences in 2024 vs 2023.
The Study analyses a record 559 deals throughout 2023, indicating the resilience and adaptability of the European M&A market amidst challenging global conditions.
Price is the main criterion for choosing the brand of the next car to be purchased by consumers in developed markets.
DP World has expanded its operations in Romania with two new mobile harbour cranes and a 119,000 sqm multimodal terminal platform at Constanța South Container Terminal.
Romania's Competition Council has fined three companies a total of RON 135.2 million (€26.6 million) for anti-competitive agreements in the heated tobacco products market.
Holiday spending is decreasing by about 10% this year compared to 2024, as three-quarters of consumers (77%, up from 69% in 2024) expect higher prices on holiday goods.
Croatia, Czech Republic, Hungary, Poland, Romania and Slovakia have recorded an 18% increase in banking assets between 2021 and 2024.
PPC Blue, part of the PPC Group in Romania, has reached over 1,100 charging points this year, doubling its network from the previous year. More than half of these are fast and ultra-fast charging stations, making it one of Romania's most extensive electric vehicle charging networks.