The new ownership structure combines East Grain, controlled by Agrofert, with Poultry Investment, owned by Hodler Capital and the Oprea family behind the Puiul de Crăiești brand. This creates vertical integration within Romania's livestock sector, with Raiffeisen Bank providing financing for the transaction.
"This change in ownership represents a natural progression in the company's development within the Romanian market. We remain committed to our partners, further solidifying our position as a trusted ally in enhancing their operational performance," said Cristian Tudose, Deputy CEO of Protena.
East Grain brings expertise from Agrofert, Central Europe's largest agribusiness group with annual revenues exceeding €8.6 billion. Meanwhile, Poultry Investment gains direct control over feed production, securing its supply chain and standardising nutrition across its poultry operations.
Protena operates an advanced feed production facility in Sânpaul, Mureș County, with capacity for over 200,000 tons annually. The plant serves both professional livestock farms and retail sectors in Romania's market, which consumes over 4 million tons of industrial feed annually.
