The eMAG Group announced today the balance sheet for the three-year investment plan of RON 3.2 billion, launched in 2021. At the end of three years marked by investments in e-commerce logistics, technology and entrepreneurship, the eMAG Group has consolidated its presence in South-Eastern Europe, in Romania, Bulgaria, Hungary and Greece, through services that simplify people's lives, opening new business verticals and expanding the product range. Thanks to these investments, in the fiscal year ending in March, customers made 2.6 times more than four years ago, before the start of the investment plan.
At the level of 2023, eMAG Romania recorded a turnover of RON 5.979 billion, an increase of 11% compared to the previous year. Dante International SA, the company that includes eMAG Romania, Fashion Days Romania and makes sales for eMAG Bulgaria and eMAG Hungary, recorded a turnover of RON 7.824 billion, an increase of 8.3% compared to 2022.
"The investments of the last three years are the foundation that allows us today to offer customers almost anything they need, from products for their daily routine to food or clothing, through services that help them save time and money. The ever-expanding easybox network allows us to accelerate value-added services like Genius across the South East European region, bringing customers savings from free delivery and exclusive offers. The technology we have developed allows us to offer them flexible payment methods at the MyWallet check-out, so they can buy the products they want when they need them, at good prices. In the next stage of our evolution, our priority is to continue to provide a flawless customer experience, and the technology developed by eMAG and artificial intelligence will play a key role, as they will allow us to make the buying experience as easy as possible and keep prices as low as possible. lower costs to customers, increasing productivity and efficiency. Through everything it offers today, online commerce is more relevant than ever, offering fast and safe access to various products and services, adapted to the needs and preferences of customers, so it will continue its accelerated growth in the next period as well", said Tudor Manea, Group CEO eMAG.
eMAG services created in Romania, launched throughout the region
eMAG recently launched Genius in Bulgaria and Hungary, almost four years after its launch in Romania, to offer all customers in Central and Eastern Europe a solution where they can save time and money with exclusive offers and free shipping. In less than two months, Genius attracted 100,000 users in Bulgaria and 50,000 in Hungary in less than a month. The international launch comes shortly after expanding into 300 new locations in Romania, thus making the advantages of online commerce accessible to a large number of people. In Romania, the service is available in four shopping applications: eMAG, Tazz, Fashion Days and Freshful, and in Bulgaria and Hungary in two applications: eMAG and Fashion Days.
The expansion of Genius in the two countries comes after a period in which customers buy from increasingly diverse categories, from food supplements, skin-cosmetic products, fashion or drinks, for which eMAG has launched a suite of shop-in-shop formats which helps customers to more easily explore the available range. The percentage of customers buying from more than seven categories has increased from 11% to 20% over the past four years.
With the help of the Super Price label, Romanian customers can identify good prices for over 500,000 products. Recently, the Super Price label, which in Romania represents 34% of the sales made on eMAG.ro, was also introduced in Bulgaria and Hungary.
Through the Easy Buy Back program, developed by eMAG together with Flip, customers can purchase new phones online from eMAG, getting cash back for their old devices through Flip. The program is available from this month in all three countries: Romania, Hungary, Bulgaria.
A growing network of proximity delivery points
The launch of Genius for eMAG customers in Bulgaria and Hungary builds on the accelerated expansion of proximity delivery points developed by courier company Sameday. Thus, 8,500 nearby delivery points will be available by the end of this year in Romania, Hungary and Bulgaria, compared to 5,000 at the beginning of 2024.
Modern solutions for smart purchases
Expanding Wallet's flexible financial services is another area where eMAG's investments will focus in the coming year. Today, in Romania, there are over 2 million eligible customers who use at least one payment method in installments: after 30 days, in 4 installments, in 12 installments through HeyBlu. Since April of this year, the financing service in 12 installments has become available for purchases of up to RON 10,000 for almost any product category on the eMAG platform, including products sold by Marketplace sellers.
Twice as many sellers sell on eMAG Marketplace
In the last three years, the number of active sellers on the platform has doubled, reaching 56,000. Also, the number of Romanian traders who export through eMAG Marketplace in Hungary and Bulgaria has doubled to over 12,000 in the last year, and the volume of offers they make available on the eMAG platform amounts to 22.3 million, more than double compared to last year previous.
