Additionally, nearly a quarter of the total online stores and partner sellers now deliver products outside of Romania, almost double compared to the previous year – reflecting a growing interest from Romanian online stores to access international markets and diversify their revenue streams.
In parallel, Packeta Group has invested in expanding its network of pick-up points and improving the services offered internationally. Currently, Packeta Group has a network of over 16,000 own pick-up points, including over 6,900 Z-BOX lockers, and more than 144,000 partner pick-up points, delivering parcels for over 49,000 online stores.
"All these efforts create a favorable context for the platform's partners, facilitating the delivery process and accessibility for customers. We continue to improve our infrastructure and services to support our partners in achieving their business objectives", says Alexandr Jeleascov, Managing Director of Packeta Romania.
International expansion represents a significant opportunity for Romanian online stores, and its success largely depends on strategic partnerships with logistics service providers, which offer flexibility in delivery options, personalized logistics consultancy, fast deliveries at competitive prices, efficient return solutions, local support, and expertise in target markets.
For deliveries outside the country, online stores and partner sellers are mainly oriented towards countries in proximity to Romania, the Balkan region, and other European countries with significant Romanian communities.
The integration of Packeta Romania services with local and international platforms and marketplaces has significantly contributed to accelerating the process of expanding international deliveries for Romanian online stores. Additionally, partnerships and good collaboration with over 70 international carriers have had a significant impact on reducing international delivery times and costs.
This year's growth has also been driven by optimizing delivery processes and offering various options, such as pick-up points for dispatching, collecting, or returning parcels, delivery to the customer's address, and delivery in lockers, tailored to individual customer preferences.
Moreover, Packeta Romania facilitates the sales growth of partner online stores by integrating them directly on the Packeta.ro website. Partner online stores benefit from a dedicated landing page that quickly redirects customers to their platforms. This initiative, available for stores that deliver with Packeta, allows for an easier connection between customers and merchants. Presence on Packeta.ro provides online stores access to a new promotion channel with over 40,000 monthly visitors, facilitating the attraction of new customers and increasing their visibility.
For 2024, in the cross-border segment, Packeta Romania plans to double the delivery volume compared to last year. Additionally, process optimization and delivery time reduction, implementation of artificial intelligence and automation solutions, which can revolutionize logistics processes, and increasing the competitive level in this industry will favor the expansion of cross-border commerce.
Packeta Romania is a global digital platform for online commerce, a member of Packeta Group, present in the Romanian market since 2017. The company's goal is to facilitate the logistics process for sellers and online stores through multiple delivery services, without imposing the time and place of product collection on end customers. This is possible due to an extensive network of over 144,000 partner pick-up points in Europe and over 6,900 Z-BOX lockers.
In 2023, Packeta Group transported nearly 106 million parcels and currently collaborates with over 49,000 online stores and sellers, and the Packeta mobile app has already been downloaded by over 8,000,000 users. Online stores can ship their parcels not only nationally but also internationally, in all 27 European Union countries, plus the United Kingdom, USA, Switzerland, Liechtenstein, United Arab Emirates, Israel, and Turkey.
