Lefties inaugurated its third store in Romania, on a generous 5,000 square meters area located on the Iulius Mall's upper floor, a place that incorporates the latest, newest digital trends in retail: smart fitting rooms, Easy Pay cash-registers for card or cash payments, dedicated stations for any returning of purchased items and a section for customizing certain items of clothing and accessories. The Digital Lefties store has a unique product presentation layout, making it easy for customers to quickly identify the items they want, whether by price or depending on personal style.
The brand's development strategy in Romania relies on the unique Digital Store concept, which is now also available in Iulius Town Timisoara, offering thereby to its customers ample retail premises having areas that range from 3,000 to 5,000 square meters, such store being equipped with advanced technology for an easy-going, integrated and efficient shopping experience.
Smart fitting rooms
The Lefties Digital Store introduces an innovative organization system in the fitting rooms area, designed to reduce the waiting times. If occupancy exceeds 50%, the system automatically activates an order number, allowing customers to continue shopping until a fitting room is free, without having to stand in line. Notifications are sent via the Lefties app or a printed ticket, at the time when a fitting room becomes available. The fitting rooms are also equipped with a returns' carousel, enabling customers to insert any items they decide not to purchase through a dedicated slot and have them sent directly to the warehouse, for processing by the store staff.
Easy Pay
This innovative payment system applies RFID technology to instantly scan the items selected by customers for purchase, and allows for payments made in cash, with bank cards or by means of mobile phones. Easy Pay eliminates checkout queues, allowing customers to pay from any section of the store while simplifying the process of removing security tags from items, at the same time.
Lefties Lifestyle: More than fashion, a true lifestyle
Along with the launch of the Digital Store, Lefties is bringing on its lifestyle concept to a wider audience in Romania, offering timeless, durable and high-quality essentials for the whole family. The collections dedicated to women, men, teenagers, girls, boys, and babies are designed having in mind the everyday needs of customers, thus offering versatile and easy-to-wear clothes.
With its grand opening in 2019 following a €442 million investment by IULIUS and Atterbury Europe, Iulius Town includes both the largest retail area outside Bucharest and the largest office hub in the Western part of the country.
- 102,000 square meters of retail, 450 stores, cafés and themed restaurants
- 12 cinema auditoriums*, the first VIP cinema concept (dinner and movie all inclusive) outside Bucharest
- fitness center*, with semi-Olympic swimming pool
- kindergarten and primary school
- park, Venetian carousel, plazas designed for events organisation, lake
- 4 premium office buildings* 82,000 square meters*, 50 multinational companies*, 9,500 employees
- 3 events halls
Lefties is one of the most important fashion companies that is accessible locally and globally, being meant to all types of people and ages. The brand has four sections that accommodate all family needs: Women, Men, Teenagers and Children (girls, boys and babies). Each collection includes its own line of footwear and accessories, so that it offers for sure full outfits for the entire family. With more than two decades' experience, Lefties operates an integrated and global retail platform, that is present in almost twenty international markets. The brand is part of the Inditex Group, one of the largest fashion distribution groups worldwide. Their business model integrates design, manufacture, distribution and sale of their products, with an aim to provide quick satisfaction of the customer's needs in terms of creativity, design and quality.
