INATECH Group: Strategic directions in diversification of product portfolio

Business Forum

13 November, 2024 at 12:44 PM

INATECH Group, one of the largest suppliers of complete packaging solutions in Romania, is consolidating its position on the market through strategic initiatives aimed at diversifying its product portfolio and streamlining production capacity. The company is committed to meeting customer needs by developing innovative solutions that support operational efficiency. These efforts are part of the strategy to increase the market share in Romania and to expand the presence of INATECH Group in Central and Eastern Europe in the coming years.

The company also announces Daniel Vaum's promotion to manager of the purchasing department as part of its strategy to optimize internal processes.

"Companies are increasingly interested in sustainability and streamlining operations, so we focus on products that meet these needs. Climate change and environmental responsibility are leading to a growing demand for green packaging and, in this sense, we want to offer a complete range that includes as much of this type of product as possible. Moreover, in the last year, the best-selling products are paper and cardboard packaging, with a change in demand and a reorientation towards more environmentally friendly products Also, the demand for eco-friendly bubble films, products from recycled materials, will be on these products in the short and medium term, which optimize the logistics chain and production processes of our customers, on the consumables side, the focus will be on products that are made with as high a percentage of recycled raw material as possible, but also products or solutions that will optimize companies' packaging costs. The need to automate the logistics and production chain processes is all the greater as the lack of specialized labor is a real problem in the market," says Daniel Vaum, Purchasing Manager at INATECH Group.

INATECH Group continues to develop its partnerships with European suppliers, already validated, with most purchases coming from Italy, Slovakia and Germany. The cost directed in the area of stocks amounts to approximately 1 million euros, estimating that at the end of the first quarter of 2025 it will increase by 30%, giving customers access to a range of products in a continuous diversification. The two storage spaces in Domnești-Ilfov and CTPark Oradea Cargo Terminal, with a total of approximately 6,220 sqm, allow holding a permanent stock for the needs of customers from various fields and delivering orders anywhere in the country within a maximum of 24-48 for hours.

Additional investments in production and machinery

"At the beginning of October, INATECH Group invested over 180,000 euros in new machines dedicated to the production of technical foam packaging. Our procurement policy consists of actively seeking and prospecting to increase our portfolio with new products. Although the market is marked by instabilities and the supply chain is subject to external pressures, we will continue to invest and identify new business opportunities to strengthen the concept that defines us, that of a complete packaging provider - provider of complete solutions for packaging," explains Daniel Vaum, Procurement Manager within the INATECH Group.

By investing in the expansion of the product portfolio and the automation of processes, the INATECH group targets growth in the customer segments of e-commerce, electronics, pharmaceuticals, the furniture manufacturing industry, construction, aeronautics, automotive, and logistics. At the same time, the aim is to increase the export of packaging, especially in Bulgaria and Hungary.

The INATECH Group, which includes the divisions INATECH Packaging (provider of complete packaging solutions), iFOAM AG (manufacturer of customized packaging), and ISOTECKLINE (provider of professional insulating materials for construction), recorded a turnover of €8.5 million last year, after a 7% organic growth of the business, close to the set objectives, maintaining the annual growth rate. Most of the business, at 80%, is represented by B2B sales, and the main source of growth for the three divisions included the development of customized solutions, able to adapt and scale according to the size and requirements of each client's business.

Founded in 2010 by the entrepreneur Cristian George BADESCU, INATECH Packaging, part of the INATECH Group, is an important presence in the packaging industry in Romania, with a complete range of products and constantly diversified, currently counting over 6,000 unique codes in the portfolio.

In 2023, INATECH entered the segment of recycling and processing plastic waste for the production of recycled granule raw material, necessary for product protection, as part of the sustainability strategy of the whole group.