The solution is anticipated to save up to 224 tons of CO2 annually for Carlsberg in Poland. This simple, but innovative new shape helps to protect the corners of the packaging solution and keep them intact during transportation.
The rounded shape of DS Smith Round Wrap packaging solutions also has notable additional benefits for Carlsberg Poland in relation to branding and design. There are increased opportunities to place brand identity and illustration on the rounded corners, and across the entire 360-degree side surface of the packs.
From a retail perspective, a survey conducted by research firm Toluna in December 2023 highlighted that consumers do prefer Round Wrap with 77% of respondents answering that they are more likely to “purchase Enhanced Wrap Around design compared to other solutions”.
Reinier Schlatmann, Regional Managing Director, Packaging Division, East Europe, DS Smith: “We are proud to partner with Carlsberg Poland for a trial launch of the DS Smith Round Wrap. This sustainable packaging innovation was developed using our Circular Design Metrics, offering durability, supply chain advantages and branding opportunities. This is aligned with our company wide commitment to Redefining Packaging for a Changing World and our Now & Next Sustainability strategy and mission as we help our customers to design out waste and move towards a circular economy”.
The DS Smith design team used DS Smith's unique Circular Design Metrics (CDM) tools to measure the impact of the new packaging solution for Carlsberg Poland. The process involves the use of eight key indicators including carbon footprint, design for reuse, supply chain optimization and materials utilization. The indicators reveal the performance of a packaging design and allow designers to measure its sustainability performance with enhanced accuracy.
DS Smith Round Wrap utilizes Arcwise® technology and Carlsberg Poland are currently trialling the packaging solution for its Carlsberg, Garage and Somersby beer product ranges.
DS Smith is one of the leading global providers of corrugated cardboard packaging, as well as being active in recycling and paper manufacturing. The company plays a significant role in the value chain across various sectors, including e-commerce, FMCG, and industrial. With its mission to "Redefine Packaging for a Changing World" and its sustainability strategy "Now and Next," DS Smith is committed to inspiring the transition to a circular economy. It offers multiple circular solutions to its customers and society at large by replacing problematic plastic materials, eliminating carbon from supply chains, and providing innovative recycling solutions. The ambitious model ”Box-to-box in 14 days”, design capabilities, and innovation strategy lie at the heart of this commitment. Headquartered in London and listed on the FTSE 100, DS Smith operates in 34 countries with approximately 34,000 employees. The company is a strategic partner of the Ellen MacArthur Foundation. The foundations of the company were laid in the 1940s when the Smith family started a business specialized in manufacturing boxes.
In Romania, DS Smith owns a coordination centre for recycling operations in Bucharest, two recycling depots in Stefanesti and Cluj-Napoca, a paper mill in Zărnești, two packaging production units in Ghimbav and Timisoara and three service centers, in Pitesti, Timișoara and Otopeni, Ilfov county, where a total of 650 employees work.
