''From meal vouchers on paper, in line with the evolving consumer needs and global trends, Edenred has redefined its business model through self-reinvention and innovation, becoming today a leading digital platform for services and payments. Edenred virtual cards represent the next natural step, adapted to the new working models of companies and employees and aligned with a major environmental imperative - the reduction of plastic from production processes. Through this initiative, Edenred is reinforcing its commitment to achieve net-zero carbon emissions by 2050", stated Görkem Oran, General Manager of Edenred Romania.
The virtual card is a unique 16-digit card number, digitally generated and attached to the user's account in the MyEdenred app, which will offer the same features as a physical card, but directly from the smartphone. Once the card is activated in the app, the beneficiaries will enjoy the full digital experience offered by the Edenred ecosystem. Through Edenred virtual cards, employees benefit from a simple, fast, always-accessible payment solution with a high level of security. Virtual card details will only be available in the MyEdenred app, which also eliminates the risks of losing or damaging the card.
Digital and Environmentally Friendly Cards
Currently, almost 100% of Edenred's solutions are digital, as a result of the long-term strategy to become a tech company and a leader in innovation in the employee benefits industry.
The introduction of virtual cards complements the digital ecosystem offered by Edenred and also contributes to the process of plastic elimination, announced at the end of 2021, when the company launched eco cards made from 85.5% recycled PVC, becoming at that time the first provider of employee benefits in Romania to offer more environmentally friendly cards. Edenred aims to protect the environment by reducing carbon footprint, resource consumption, and waste, with the objective of achieving net-zero carbon emissions by 2050.
Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting more than 60 million users and more than 2 million partner merchants in 45 countries via close to 1 million corporate clients. The company offers specific-purpose payment solutions for food (such as meal benefits), engagement (such as gift cards and engagement platforms), mobility (such as multi-energy solutions, including EV charging, maintenance, toll and parking) and corporate payments (such as virtual cards).
