The available health insurance packages can be purchased directly from the MyBenefits platform, offering financial protection according to each employer's personal needs and budget. The purchasing experience for these packages is streamlined and digital-only for users of the benefits platform.
Insurance trends this year
In 2024, the life insurance market continued to register significant growth amid key economic and social factors. Risk awareness and the importance of financial protection continued to increase nationwide, supported by better financial literacy and the context created during the pandemic.
”The aspect that has most strongly marked this development in the insurance market this year is undoubtedly the growing awareness of the need for financial and health protection. Romanians have become more cautious and attentive to insurance solutions that can offer them long-term security, especially in the face of unforeseen events. In addition, the market has also been influenced by digital innovation, which has facilitated faster access to insurance products and improved the customer experience. Thus, health insurance is becoming increasingly important as a benefit offered to employees, with a growing interest from both employers and employees for this type of insurance tailored to their needs," said Claudiu Tuhuț, Corporate Business Director Designated Markets at Metropolitan Life.
As Romanians better understand the importance of life or health insurance to cope with unforeseen events and protect their families, companies face the challenge of meeting the individual needs of each employee, wanting flexible products at competitive costs and market-aligned fringe benefits. Insurance companies play a key role in supporting awareness of the need for financial protection and providing clear and accessible solutions that explain the benefits of insurance products. In addition, offering customizable, affordable and flexible products that adapt to different needs and budgets contributes to increasing the level of protection among Romanians.
"We are pleased to announce this partnership with Metropolitan Life, which allows us to expand the range of employee benefits offered through our platform. We believe that flexibility and customization of benefits are key to employee satisfaction and retention in modern companies. Through this collaboration, we offer employees the possibility to choose health insurance solutions that fit their individual needs," said Andrei Dumitrel, CEO of MyBenefits.
The Metropolitan Life health insurance packages available on the MyBenefits platform support employers who, by including these products in their team benefits, can differentiate themselves in the marketplace with a competitive package and increase their attractiveness to hire and long-term retention rate. By having access to a diversified and comprehensive benefits package, employees benefit from increased employee satisfaction and remain motivated, productive and loyal to their company.
MyBenefits is a modern, flexible benefits platform that allows employees to customize their fringe benefits package, choosing from a wide range of options from wellness and fitness to health and life insurance.
MetLife, Inc., through its subsidiaries and affiliates, is one of the world's leading financial services companies, providing insurance, annuities, employee benefits and asset management to help individual and institutional customers build a more confident future. Founded in 1868, MetLife has operations in more than 40 markets globally and holds leading positions in the United States, Asia, Latin America, Europe and the Middle East.
