This represents growth of 6.5 percentage points from 13.5% in 2024, demonstrating the technology's increasing popularity among European businesses.

The adoption rate has more than doubled since 2021, when only 7.7% of enterprises used AI technologies. Denmark leads the way with 42% of enterprises using AI, followed by Finland at 37.8% and Sweden at 35%. Romania (5.2%), Poland (8.4%) and Bulgaria (8.5%) show the lowest adoption rates.

Nearly all EU countries recorded increases compared to the previous year. Denmark saw the largest jump with a 14.5 percentage point increase, whilst Finland and Lithuania followed with increases of 13.5 and 12.5 percentage points respectively.

The most popular AI application among EU enterprises is analysing written language, used by 11.8% of companies. Other common uses include generating pictures, videos and audio content (9.5%), creating written or spoken language (8.8%), and converting spoken language into machine-readable format (7.2%).

The fastest-growing AI application in 2025 was written language analysis, which increased by 4.9 percentage points, followed by the generation of written or spoken language content, which grew by 3.4 percentage points.