Just one-third have a talent strategy aligned with their AI objectives, and only 43% invest in upskilling their workforce.

Based on a global study of more than 1,320 C-level executives and 4,560 employees across 20 industries and 12 markets, the report identifies "Talent Reinventors" (18%) that have moved beyond experimentation to achieve measurable AI impact. These companies are seven times more likely to report culture improvements, six times more likely to enhance employee experience, and four times more likely to increase workforce adaptability. They recorded revenue growth of 1.8% and profit growth of 1.4% in 2025.

The report highlights critical challenges limiting AI value: nearly 70% of organisations rely on external or ad-hoc hiring, only 7% use AI-powered internal mobility platforms, and 76% of employees lack clarity regarding career paths. Only 25% of executives say learning is embedded into workflows, whilst 55% of employees report cognitive overload and 49% are concerned about job security.

"If AI remains just a technology investment, without a real investment in people, the value generated will fall far short of its potential. The difference is made by companies that help employees understand and use these tools in their daily work," said Raluca Burghelea, Country Managing Director of Accenture Romania.

"The 18% of companies we identified as Talent Reinventors generate greater value from AI by redefining how work gets done and how people develop skills alongside technology. When investments in technology are matched by investments in people, organisations build more engaged teams and accelerate skill development," said Karalee Close, Global Lead, Talent & Organisation at Accenture.