AI reshapes product selection as brands risk invisibility, says EY
Consumer products brands are shifting from competing for visibility to competing for algorithmic selection, according to an EY report.
Consumer products brands are shifting from competing for visibility to competing for algorithmic selection, according to an EY report.
Electrica has completed the Artificial Intelligence for Active Energy Management (AIAE) project, developed in partnership with Romanian startup Renergia and the Technical University of Cluj-Napoca.
Although 86% of organisations plan to increase their artificial intelligence (AI) investments, only 18% can fully leverage this technology, according to an Accenture report.
Only a quarter of Romanian CEOs expect their company revenues to grow in 2026, marking the lowest percentage in five years.
Romania's labour market is undergoing a structural transformation as the country shifts from consumption-driven growth to a more technology-focused economy, with artificial intelligence and automation reshaping employment patterns.
Forvis Mazars Group has released its annual C-suite barometer showing that 92% of global executives expect growth in 2026, despite ongoing economic uncertainty.
Romanian FMCG distributor Aquila has completed a €5 million investment in an AI-based automation solution at its warehouse in Drăgomirești, Ilfov County.
CEOs are more confident in their own companies' prospects than they are in the outlook for the global economy, according to the latest EY-Parthenon CEO Outlook Survey, a quarterly survey of 1,200 global CEOs across 21 countries.
Romanian employees are among the least likely to use artificial intelligence at work, with only 44% reporting AI usage in the past year compared to a global average of 57%, according to a PwC survey.
The EY Entrepreneurship Barometer reveals that 60% of Romanian entrepreneurs plan to invest in innovation, even as 63% consider the business environment unfavourable.
AI boom could further threaten 2050 decarbonization commitments unless used responsibly and scaled to its full potential as a lever of achieving net zero.

Romania's Competition Council has fined 10 banks a total of €710 million for violating competition rules through coordinated behaviour in the Robor interest rate setting process.
Romania ranks 7th out of 11 countries in the CEE AI Index 2026, which highlights one of the strongest AI policy foundations in CEE alongside one of the largest gaps between strategy and actual economic adoption.
Cushman & Wakefield Echinox has been appointed to sell Joyson Safety Systems' industrial property in Ribiţa, Hunedoara County, as the automotive safety components manufacturer consolidates operations at its Arad hub.
The Romanian Competition Council has fined 10 local banks a total of RON 3.73 billion (€710 million) for breaching antitrust regulations.
DN Agrar Group, one of Romania's leading integrated agrifood companies and Europe's largest dairy milk producer, has announced a €13.5 million investment plan for developing its sixth farm and expanding composting facilities as part of its 2025-2030 growth strategy.