AI reshapes product selection as brands risk invisibility, says EY
Consumer products brands are shifting from competing for visibility to competing for algorithmic selection, according to an EY report.
Consumer products brands are shifting from competing for visibility to competing for algorithmic selection, according to an EY report.
Electrica has completed the Artificial Intelligence for Active Energy Management (AIAE) project, developed in partnership with Romanian startup Renergia and the Technical University of Cluj-Napoca.
Although 86% of organisations plan to increase their artificial intelligence (AI) investments, only 18% can fully leverage this technology, according to an Accenture report.
Only a quarter of Romanian CEOs expect their company revenues to grow in 2026, marking the lowest percentage in five years.
Romania's labour market is undergoing a structural transformation as the country shifts from consumption-driven growth to a more technology-focused economy, with artificial intelligence and automation reshaping employment patterns.
Forvis Mazars Group has released its annual C-suite barometer showing that 92% of global executives expect growth in 2026, despite ongoing economic uncertainty.
Romanian FMCG distributor Aquila has completed a €5 million investment in an AI-based automation solution at its warehouse in Drăgomirești, Ilfov County.
CEOs are more confident in their own companies' prospects than they are in the outlook for the global economy, according to the latest EY-Parthenon CEO Outlook Survey, a quarterly survey of 1,200 global CEOs across 21 countries.
Romanian employees are among the least likely to use artificial intelligence at work, with only 44% reporting AI usage in the past year compared to a global average of 57%, according to a PwC survey.
The EY Entrepreneurship Barometer reveals that 60% of Romanian entrepreneurs plan to invest in innovation, even as 63% consider the business environment unfavourable.
AI boom could further threaten 2050 decarbonization commitments unless used responsibly and scaled to its full potential as a lever of achieving net zero.

Romanian wholesale trade turnover (excluding motor vehicles and motorcycles) increased by 2.3% in the first three months of 2026 compared to the same period last year, according to data published by the National Institute of Statistics (INS).
Enexus has signed an EPC contract to develop a 75 MWp photovoltaic power plant in Alba Iulia with Compeador Construct, a subsidiary of Astor RO Energy, the Romanian investment vehicle of Turkish group Astor Enerji.
The world economy loses around €25.4 trillion in value annually, equivalent to almost 31% of global GDP, due to inefficient resource management, according to a report conducted by Deloitte and Circle Economy. This means that for every three euros created, one euro is lost.
Romanian energy group Electrica recorded a 58.2% surge in net profit for Q1 2026, driven by a transition back to competitive market mechanisms following the removal of price capping schemes.
Vodafone Romania acquired Telekom Romania Mobile Communications on 1 October 2025 and has begun the phased integration of operations, systems and Telekom's network. The merger of the two companies is scheduled for the end of 30 June 2026.