AI reshapes product selection as brands risk invisibility, says EY
Consumer products brands are shifting from competing for visibility to competing for algorithmic selection, according to an EY report.
Consumer products brands are shifting from competing for visibility to competing for algorithmic selection, according to an EY report.
Electrica has completed the Artificial Intelligence for Active Energy Management (AIAE) project, developed in partnership with Romanian startup Renergia and the Technical University of Cluj-Napoca.
Although 86% of organisations plan to increase their artificial intelligence (AI) investments, only 18% can fully leverage this technology, according to an Accenture report.
Only a quarter of Romanian CEOs expect their company revenues to grow in 2026, marking the lowest percentage in five years.
Romania's labour market is undergoing a structural transformation as the country shifts from consumption-driven growth to a more technology-focused economy, with artificial intelligence and automation reshaping employment patterns.
Forvis Mazars Group has released its annual C-suite barometer showing that 92% of global executives expect growth in 2026, despite ongoing economic uncertainty.
Romanian FMCG distributor Aquila has completed a €5 million investment in an AI-based automation solution at its warehouse in Drăgomirești, Ilfov County.
CEOs are more confident in their own companies' prospects than they are in the outlook for the global economy, according to the latest EY-Parthenon CEO Outlook Survey, a quarterly survey of 1,200 global CEOs across 21 countries.
Romanian employees are among the least likely to use artificial intelligence at work, with only 44% reporting AI usage in the past year compared to a global average of 57%, according to a PwC survey.
The EY Entrepreneurship Barometer reveals that 60% of Romanian entrepreneurs plan to invest in innovation, even as 63% consider the business environment unfavourable.
AI boom could further threaten 2050 decarbonization commitments unless used responsibly and scaled to its full potential as a lever of achieving net zero.

The EU unemployment rate rose slightly to 6.0% in 2025, up from 5.9% in 2024, according to new data covering people aged 15-74 in the labour force, according to Eurostat.
Romanians spent €63 million in cinemas in 2025, a record level for the local market, reflecting a 7% increase compared with 2024, while the number of admissions remained stable at 11.2 million, according to data from the Romanian Film Center analysed by Cushman & Wakefield Echinox.
The rapid development of online commerce in recent years has transformed locker networks from an alternative delivery solution into an essential component of Romania's logistics infrastructure, according to representatives of Keba Romania, a provider of infrastructure and technology solutions for logistics, banking services and electric mobility.
Romania's National Commission for Strategy and Prognosis (CNSP) has cut its 2026 economic growth forecast by 0.9 percentage points to just 0.1%, down from the previous 1% projection, citing current macroeconomic conditions.
Enexus, a renewable energy development and construction company, entered 2026 with 210 MW under active construction across Romania, while securing an additional 195 MW pipeline with an estimated value of approximately €150 million.