AI reshapes product selection as brands risk invisibility, says EY
Consumer products brands are shifting from competing for visibility to competing for algorithmic selection, according to an EY report.
Consumer products brands are shifting from competing for visibility to competing for algorithmic selection, according to an EY report.
Electrica has completed the Artificial Intelligence for Active Energy Management (AIAE) project, developed in partnership with Romanian startup Renergia and the Technical University of Cluj-Napoca.
Although 86% of organisations plan to increase their artificial intelligence (AI) investments, only 18% can fully leverage this technology, according to an Accenture report.
Only a quarter of Romanian CEOs expect their company revenues to grow in 2026, marking the lowest percentage in five years.
Romania's labour market is undergoing a structural transformation as the country shifts from consumption-driven growth to a more technology-focused economy, with artificial intelligence and automation reshaping employment patterns.
Forvis Mazars Group has released its annual C-suite barometer showing that 92% of global executives expect growth in 2026, despite ongoing economic uncertainty.
Romanian FMCG distributor Aquila has completed a €5 million investment in an AI-based automation solution at its warehouse in Drăgomirești, Ilfov County.
CEOs are more confident in their own companies' prospects than they are in the outlook for the global economy, according to the latest EY-Parthenon CEO Outlook Survey, a quarterly survey of 1,200 global CEOs across 21 countries.
Romanian employees are among the least likely to use artificial intelligence at work, with only 44% reporting AI usage in the past year compared to a global average of 57%, according to a PwC survey.
The EY Entrepreneurship Barometer reveals that 60% of Romanian entrepreneurs plan to invest in innovation, even as 63% consider the business environment unfavourable.
AI boom could further threaten 2050 decarbonization commitments unless used responsibly and scaled to its full potential as a lever of achieving net zero.

The European Commission (EC) has finalised the signing of the SAFE loan agreement with Romania.
Sphera Franchise Group, Romania's largest food service group, reported consolidated sales of €75.6 million in Q1 2026, up 4.2% compared to the same period last year. Growth was driven by the return to positive performance of KFC Romania and the strong evolution of Taco Bell.
Hidroelectrica signed a €188.5 million contract for the refurbishment of Râul Mare Retezat Hydropower Plant. The project aims to modernize and improve the efficiency of the company's generation capacities.
Banca Transilvania (BT) said its consolidated net profit reached RON 1.14 billion lei (€228 million) in Q1, representing a 30.1% increase compared to the same period last year. Total assets for the group expanded to RON 227 billion lei (€45.4 billion) as the institution neared the milestone of five million active customers.
Vastint Romania has announced a new leasing contract with Arcadis Romania, which will occupy 1,183 sqm in building A of Business Garden Bucharest. The global design, engineering and consultancy company joins a growing community of international tenants at the development.