Significant investments were made in the development of an all-in-one online platform dedicated to offline advertising campaigns.
The indoor advertising market is projected to grow by 17% in 2024, substantially surpassing the growth rate of the Romanian advertising market.
62% of the consumers have purchased products after seeing advertisements in shopping malls.
As cities expand, the distances between residential neighborhoods and commercial centers grow, yet the number of visits to shopping malls continues to rise.
Romania's Competition Council has approved Sameday's acquisition of Cargus. Sameday, which introduced easybox delivery in Romania, announced the regulatory approval as a step toward finalising the transaction.
Heineken Romania has completed a major investment in modern technologies at its breweries in Craiova and Ungheni (Mureș County), accelerating the transition towards low-carbon production and optimised energy consumption.
Affidea Romania has announced the acquisition of Sf. Sava cel Sfințit Hospital and GMH Oncology and Oncological Surgery Hospital, two medical units in Bucharest that will be integrated under the Affidea Hospitals brand.
PPC Blue Romania, part of the PPC group, has won a tender to install seven fast charging stations for electric vehicles at Bucharest Henri Coandă International Airport.
Several EU member states have already implemented substantial tax cuts—specifically excise duties and VAT—to mitigate the impact of the fuel crisis on their economies.