Significant investments were made in the development of an all-in-one online platform dedicated to offline advertising campaigns.
The indoor advertising market is projected to grow by 17% in 2024, substantially surpassing the growth rate of the Romanian advertising market.
62% of the consumers have purchased products after seeing advertisements in shopping malls.
As cities expand, the distances between residential neighborhoods and commercial centers grow, yet the number of visits to shopping malls continues to rise.
The World Bank's Board of Executive Directors has approved a €544 million Development Policy Loan to support Romania's efforts to restore fiscal sustainability, enable private sector-led growth and foster job creation.
Etem Gestamp, the Sofia-based joint venture between Viohalco Group and Spain's Gestamp Group, has signed a 10-year virtual power purchase agreement (VPPA) with Rezolv Energy, the Actis-backed independent power producer.
Raiffeisen Bank has reached an agreement to acquire 100% of the shares in Garanti BBVA Group Romania, including Garanti Bank and leasing unit Motoractive IFN, from subsidiaries of Banco Bilbao Vizcaya Argentaria.
JTI announced a €300 million investment to build a new factory in Ștefăneștii de Jos, Ilfov County.
Parapet, an EPC contractor in the renewable energy sector, has appointed Roxana Gureanu as CEO, as the company experiences rapid growth and international expansion.