Brand Management's business grows by 40% last year, to RON 15 million
Significant investments were made in the development of an all-in-one online platform dedicated to offline advertising campaigns.
Significant investments were made in the development of an all-in-one online platform dedicated to offline advertising campaigns.
The indoor advertising market is projected to grow by 17% in 2024, substantially surpassing the growth rate of the Romanian advertising market.
62% of the consumers have purchased products after seeing advertisements in shopping malls.
As cities expand, the distances between residential neighborhoods and commercial centers grow, yet the number of visits to shopping malls continues to rise.

Delgaz Grid S.A., the electricity and natural gas distribution company of the E.ON România Group, has signed a sustainable refinancing worth RON 3 billion (around €572 million) to meet the company's liquidity needs.
Romania's media market reached an estimated net value of €838 million in 2025, up 5.4% compared to the previous year, according to Media Fact Book 2026, Initiative's annual report.
The Romanian Government has adopted a financing instrument worth RON 5.313 billion (€1 billion) to develop production capacities in Romania.
NextPower, a provider of solar and power technology solutions for utility-scale power plants, has launched new solar tracker and foundation technologies designed to simplify installation, increase site flexibility and support the performance of solar projects.
Holcim has completed the acquisition of Xella, a European walling business with projected 2026 net sales of €1 billion. The acquisition expands Holcim's building solutions portfolio with brands for both new build and the energy-efficient repair and refurbishment market.