Significant investments were made in the development of an all-in-one online platform dedicated to offline advertising campaigns.
The indoor advertising market is projected to grow by 17% in 2024, substantially surpassing the growth rate of the Romanian advertising market.
62% of the consumers have purchased products after seeing advertisements in shopping malls.
As cities expand, the distances between residential neighborhoods and commercial centers grow, yet the number of visits to shopping malls continues to rise.
The Confidex index has dropped from 51.3 to 47.2 compared to the previous edition, marking the largest decrease since the study's launch with nearly 7 percentage points, returning to a level comparable to H1 2021.
Enterprises across Europe and the Middle East have moved from AI pilots to scaled implementations, with nearly half of AI proof-of-concepts already in production.
In 2024, the average price of 1 hectare of arable land in the EU reached €15,224, reflecting a 6.1% increase from the previous year.
Penny continues its national network expansion with the opening of a new store in Bacău. With this opening, the Penny network reaches 462 units nationwide.
VC fund GapMinder has led a €1.5 million investment round in Croatian startup InsiderCx, an AI-powered patient feedback platform that helps healthcare providers collect actionable insights and improve patient experience.