JTI expands IT hub in Romania
JTI's global IT hub in Romania is expanding, with the number of employees growing from 140 at the beginning of the year to 170 currently, and projected to exceed 200 by year-end.
JTI's global IT hub in Romania is expanding, with the number of employees growing from 140 at the beginning of the year to 170 currently, and projected to exceed 200 by year-end.
Citi Romania has implemented three GenAI tools for its employees, as part of a significant global investment designed to simplify workflows and streamline daily tasks.
The survey "GenAI for marketing: Fear or FOMO" (Fear Of Missing Out) interviewed more than 50 CMOs and marketing directors in Europe, Australia and the US.
Majority (90%) of firms surveyed have adopted AI into operations to some degree, but most remain in the early stages and 8% have not integrated AI at all.
An overwhelming majority of CFOs (87%) believe that generative artificial intelligence (GenAI) will drive efficiency in the tax area, compared to only 15% in 2023.
A new study from BCG Reveals that employees' confidence in AI and GenAI is growing, but half of regular users believe their job may disappear in the next decade.
Nearly half of Romanian Gen Zs (47%) and 33% of Millennials expect their personal financial situation to improve.

Asset management platform Metawealth is entering Romania's battery energy storage system (BESS) market with grid-scale storage projects worth €110 million.
Romania's Ministry of Finance announced that the consolidated general budget execution for 2025 ended with a cash deficit of RON 146.03 billion (€28.65 billion), representing 7.65% of GDP, down one percentage point from the 8.67% deficit recorded in 2024.
Romanian FMCG distributor Aquila has completed a €5 million investment in an AI-based automation solution at its warehouse in Drăgomirești, Ilfov County.
VC fund GapMinder has led a €1.5 million investment round in Croatian startup InsiderCx, an AI-powered patient feedback platform that helps healthcare providers collect actionable insights and improve patient experience.
Shares of state-owned power producer Hidroelectrica reached a new historic high of RON 138.40 (€27.17) on 27 January 2026, marking the highest level since the company's listing on the Bucharest Stock Exchange on 12 July 2023.