JTI expands IT hub in Romania
JTI's global IT hub in Romania is expanding, with the number of employees growing from 140 at the beginning of the year to 170 currently, and projected to exceed 200 by year-end.
JTI's global IT hub in Romania is expanding, with the number of employees growing from 140 at the beginning of the year to 170 currently, and projected to exceed 200 by year-end.
Citi Romania has implemented three GenAI tools for its employees, as part of a significant global investment designed to simplify workflows and streamline daily tasks.
The survey "GenAI for marketing: Fear or FOMO" (Fear Of Missing Out) interviewed more than 50 CMOs and marketing directors in Europe, Australia and the US.
Majority (90%) of firms surveyed have adopted AI into operations to some degree, but most remain in the early stages and 8% have not integrated AI at all.
An overwhelming majority of CFOs (87%) believe that generative artificial intelligence (GenAI) will drive efficiency in the tax area, compared to only 15% in 2023.
A new study from BCG Reveals that employees' confidence in AI and GenAI is growing, but half of regular users believe their job may disappear in the next decade.
Nearly half of Romanian Gen Zs (47%) and 33% of Millennials expect their personal financial situation to improve.

Romania's Q1 of 2026 marks a shift in economic pressure from small businesses to larger companies with significant economic impact. According to analysis by CITR, the country's leading insolvency and restructuring firm, 19 companies with assets exceeding €4 million each entered insolvency in Q1 2026, compared to just two in the same period last year.
Sphera Franchise Group, Romania's largest food service group, reported consolidated sales of €75.6 million in Q1 2026, up 4.2% compared to the same period last year. Growth was driven by the return to positive performance of KFC Romania and the strong evolution of Taco Bell.
The European Commission (EC) has finalised the signing of the SAFE loan agreement with Romania.
Banca Transilvania (BT) said its consolidated net profit reached RON 1.14 billion lei (€228 million) in Q1, representing a 30.1% increase compared to the same period last year. Total assets for the group expanded to RON 227 billion lei (€45.4 billion) as the institution neared the milestone of five million active customers.
Vastint Romania has announced a new leasing contract with Arcadis Romania, which will occupy 1,183 sqm in building A of Business Garden Bucharest. The global design, engineering and consultancy company joins a growing community of international tenants at the development.