JTI expands IT hub in Romania
JTI's global IT hub in Romania is expanding, with the number of employees growing from 140 at the beginning of the year to 170 currently, and projected to exceed 200 by year-end.
JTI's global IT hub in Romania is expanding, with the number of employees growing from 140 at the beginning of the year to 170 currently, and projected to exceed 200 by year-end.
Citi Romania has implemented three GenAI tools for its employees, as part of a significant global investment designed to simplify workflows and streamline daily tasks.
The survey "GenAI for marketing: Fear or FOMO" (Fear Of Missing Out) interviewed more than 50 CMOs and marketing directors in Europe, Australia and the US.
Majority (90%) of firms surveyed have adopted AI into operations to some degree, but most remain in the early stages and 8% have not integrated AI at all.
An overwhelming majority of CFOs (87%) believe that generative artificial intelligence (GenAI) will drive efficiency in the tax area, compared to only 15% in 2023.
A new study from BCG Reveals that employees' confidence in AI and GenAI is growing, but half of regular users believe their job may disappear in the next decade.
Nearly half of Romanian Gen Zs (47%) and 33% of Millennials expect their personal financial situation to improve.

The Iran war continues without a clear end, and financial market participants are beginning to consider a scenario where the conflict extends over months rather than weeks, according to an Ebury analysis.
Olympus Foods România has begun construction of a new warehouse at its Brașov Dairy Factory, with an investment of €7.5 million.
Romanians are spending more on cinema experiences as economic pressures drive a shift towards leisure-oriented consumption. Cinema revenues reached approximately €63 million in 2025, up 16% compared to 2024 and around 10% above pre-pandemic levels, according to Colliers data.
Affidea Romania continues its expansion plan in integrated medical services and announces the acquisition of five centres: Phoenix clinics in Bucharest, Arad, Sf. Gheorghe, Sighetu Marmaţiei and GMH Clinic in the capital. The Affidea network now reaches 81 clinics in 33 cities.
Although 86% of organisations plan to increase their artificial intelligence (AI) investments, only 18% can fully leverage this technology, according to an Accenture report.