Horváth: 66% of companies expect revenue increase by using AI
Beyond those already listed, a major challenge is that 54% of IT executives expect budget cuts, while 10% of respondents anticipate an increase in spending on innovation.
Beyond those already listed, a major challenge is that 54% of IT executives expect budget cuts, while 10% of respondents anticipate an increase in spending on innovation.
A development strategy focused on advanced services, automation, and niche analysis, such as ESG, will allow Romania to harness the enormous potential of this industry.
At least 75% of world trade is conducted through indirect sales channels (partner networks) and 80% of executives consider them important for business.

OMV Petrom, an integrated energy producer in South-Eastern Europe, commissioned a new aromatics unit at Petrobrazi, following an investment of around €140 million. The unit has a capacity of 150,000 tons per year of toluene and benzene, improving the refinery's production mix and energy efficiency while reducing environmental impact.
Romania's media market reached an estimated net value of €838 million in 2025, up 5.4% compared to the previous year, according to Media Fact Book 2026, Initiative's annual report.
Delgaz Grid S.A., the electricity and natural gas distribution company of the E.ON România Group, has signed a sustainable refinancing worth RON 3 billion (around €572 million) to meet the company's liquidity needs.
NextPower, a provider of solar and power technology solutions for utility-scale power plants, has launched new solar tracker and foundation technologies designed to simplify installation, increase site flexibility and support the performance of solar projects.
Holcim has completed the acquisition of Xella, a European walling business with projected 2026 net sales of €1 billion. The acquisition expands Holcim's building solutions portfolio with brands for both new build and the energy-efficient repair and refurbishment market.