Horváth: 66% of companies expect revenue increase by using AI
Beyond those already listed, a major challenge is that 54% of IT executives expect budget cuts, while 10% of respondents anticipate an increase in spending on innovation.
Beyond those already listed, a major challenge is that 54% of IT executives expect budget cuts, while 10% of respondents anticipate an increase in spending on innovation.
A development strategy focused on advanced services, automation, and niche analysis, such as ESG, will allow Romania to harness the enormous potential of this industry.
At least 75% of world trade is conducted through indirect sales channels (partner networks) and 80% of executives consider them important for business.

Romania's Q1 of 2026 marks a shift in economic pressure from small businesses to larger companies with significant economic impact.
Premier Restaurants Romania, the operator of McDonald's restaurants in Romania, has launched a national recruitment campaign as part of its expansion plans. The company aims to create over 500 new jobs in 2026, with more than 1,400 positions planned over the next three years.
Sphera Franchise Group, Romania's largest food service group, reported consolidated sales of €75.6 million in Q1 2026, up 4.2% compared to the same period last year. Growth was driven by the return to positive performance of KFC Romania and the strong evolution of Taco Bell.
Romanian travellers are turning the 1 June long weekend into an early-summer getaway moment, according to Kiwi.com booking data.
Hidroelectrica has signed a contract for the turnkey development of the Tudor Vladimirescu Photovoltaic Power Plant in Brăila County, marking a step in the company's strategy to diversify its renewable energy generation portfolio.