Horváth: 66% of companies expect revenue increase by using AI
Beyond those already listed, a major challenge is that 54% of IT executives expect budget cuts, while 10% of respondents anticipate an increase in spending on innovation.
Beyond those already listed, a major challenge is that 54% of IT executives expect budget cuts, while 10% of respondents anticipate an increase in spending on innovation.
A development strategy focused on advanced services, automation, and niche analysis, such as ESG, will allow Romania to harness the enormous potential of this industry.
At least 75% of world trade is conducted through indirect sales channels (partner networks) and 80% of executives consider them important for business.

The World Bank has significantly downgraded its economic growth projections for Romania this year, lowering expectations to 0.5% from the 1.3% forecast issued at the start of 2026.
Foraj Sonde Videle has announced the acquisition of Raffles Energy, a British holding company that owns two Romanian energy companies active in natural gas and electricity production.
Econergy Renewable Energy has secured approximately €31 million in project financing from Kommunalkredit Austria to develop its 60 MW photovoltaic project in southeastern Romania.
Romanian software company Arobs Transilvania Software has completed the merger by absorption of five subsidiaries - Arobs Development & Engineering, Berg Computers, Nordlogic Software, Infobest Romania, and Centrul de Soft GPS.
The European retail sector faced a cooling period in February 2026, with the latest Eurostat data revealing a divergence between a stabilising Union and a sharply declining Romanian market.