Horváth: 66% of companies expect revenue increase by using AI
Beyond those already listed, a major challenge is that 54% of IT executives expect budget cuts, while 10% of respondents anticipate an increase in spending on innovation.
Beyond those already listed, a major challenge is that 54% of IT executives expect budget cuts, while 10% of respondents anticipate an increase in spending on innovation.
A development strategy focused on advanced services, automation, and niche analysis, such as ESG, will allow Romania to harness the enormous potential of this industry.
At least 75% of world trade is conducted through indirect sales channels (partner networks) and 80% of executives consider them important for business.

The Competition Council has authorised the transaction through which Pavăl Holding intends to acquire the Carrefour group in Romania.
Romanian construction company Concelex recorded revenues of RON 1.48 billion (€296 million) in 2025, representing a 17 per cent increase compared to the previous year.
Polytrade Global, a Romanian group specialising in energy infrastructure, the supply of electrical equipment, and renewable energy projects, closed 2025 with a turnover of around €21.5 million, a 173% increase on the previous year, and a net profit of €579,000.
Grup Şerban Holding said its subsidiary Ferma Avicolă Şerban completed the sale to SAGEM of a portfolio of real estate and operating assets located in Bacău and Vaslui counties, consisting of land plots, buildings, installations and equipment related to poultry farming activities.
Romania has recorded the lowest corporate artificial intelligence (AI) adoption rate in Central Europe, with just 5% of companies deploying the technology at an organisational scale.