The Romanian e-commerce platform generated sales of €2.65 billion in 2025, up 3.9%, with 87.2 million products sold, representing a 9.1% increase.
The emag.ro platform now serves approximately 9 million active customers across the region, with 80,000 partners and 100 million annual transactions. Genius reached 1.5 million users in Romania, while MyWallet was used by 400,000 customers.
"After a quarter-century of constant innovation, we reconfirm eMAG's commitment to the e-commerce potential in the region through planned investments of €300 million for this financial year," said Tudor Manea, CEO of eMAG Group. "We will continue to support online commerce development, entrepreneurship and Romanian innovation through technology and infrastructure."
In 2025, sellers in the Marketplace listed 31 million new products using AI-based tools, 50% more than in 2024. The number of products listed in less than 24 hours increased by 157%. iZi, Romania's first conversational AI shopping assistant, is increasingly used as a personal shopper, with 60% of interactions involving customers describing needs, budgets or occasions rather than searching for specific products.
