New guide helps companies choose coworking spaces beyond price

Business Forum
Companies and entrepreneurs looking to lease coworking spaces in Romania can now evaluate the best market options using multiple criteria including economic efficiency, workplace quality and technical specifications, according to a new guide developed by Beyond Space in partnership with Cushman & Wakefield Echinox.

The guide provides a structured framework for evaluating flexible office solutions and comes as Romania's coworking market has potential to expand three to four times in coming years, driven by changing work patterns and increasing demand for operational flexibility. Currently, Bucharest's coworking stock is estimated at approximately 80,000 sqm, representing around 2% of the total office market.

The guide introduces a methodology that evaluates Total Cost of Occupancy, user experience and professional ecosystem value through an Estimated Success Factor score built on four pillars: economic efficiency, workplace experience and quality, technical standards, and community value. This enables more objective comparison between options and helps align Finance, HR and management teams in decision-making.

"The coworking market in Romania is undergoing accelerated development, similar to what has been observed in other European capitals in recent years," said Tudor Popp, founder of Beyond Space. "Future growth will be driven by companies' need for flexibility and ongoing changes in the workplace."

Alin Obretin, senior consultant at Cushman & Wakefield Echinox, added: "Romania's cost advantage compared with other markets in the region positions it as a competitive destination for expanding operations through flexible workspace solutions. Real estate decisions are increasingly shifting from cost per sqm to the value generated per employee."

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Business Forum  |  4 June, 2026 at 11:01 AM