Economy | 7 February, 2025 at 1:55 PM
What and how Romanians shop - Preferences, figures and trends for 2025
Bucharest is the national leader in sales with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%).
Bucharest is the national leader in sales with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%).
Advertising revenue market shares remain stable: Television leads with 52.2%, followed by Digital at 36.4%, OOH at 6%, Radio at 4.9%, while Print stays below 1%.
Conversely, two-thirds of large enterprises reported an increase in sales, reflecting their ability to leverage broader resources and more advanced strategies.
62% of the consumers have purchased products after seeing advertisements in shopping malls.
A new study reveals that Romanian entrepreneurs are navigating a delicate balance between optimism and concern as they face an increasingly unstable global economy.
Romcim, a CRH company, has further solidified its position in the Romanian construction industry by acquiring two concrete production facilities from BCC Agregate Betoane.
7X Partners, a private equity investment company, has acquired a 40% stake in Leventer Medical Group, a centre for dermato-oncology based in Bucharest.
Fil Rouge Capital (FRC) has announced the launch of its latest €60 million venture capital fund (FRC3) and is officially expanding its operations into Romania.
Bucharest is poised for a significant expansion in its data centre capacity, with projections indicating a rise from the current 20 MW to 50 MW within the next two years.