Carrefour Romania announces changes in the company's management structure

Business Forum
Carrefour Romania has announced a series of strategic appointments to the company's Executive Committee, aimed at optimizing operations in all business sectors. As of June 3, Jagoda Zientara, previously Chief Operating Officer (COO), is appointed Commercial and Procurement Director. Cătălin Samara, former CEO of Bringo International, returns to Carrefour in the role of Business Unit Hypermarket Director. Roxana Cernica takes over the responsibility of small formats from the position of Director, after 20 years of experience in the company. All three are part of the Carrefour Romania Executive Committee.

Jagoda Gwardys-Zientara, former Chief Operating Officer (COO), takes on the role of Commercial and Procurement Director, overseeing procurement, supply chain and logistics activities. Jagoda takes over the role from Vincent Arnault, who continues his career with the Carrefour Group, in the French team. With this change, the position of COO will dissolve and the duties will be redistributed among the board members, depending on the specific formats.

"I am excited to take on a new role with the company, with key responsibilities in ensuring the best possible shopping experience for our customers. I am confident that, through local partnerships and innovation, we will be able to put fresh products on the shelves of the Carrefour multiformat network, while optimizing processes and bringing added value to each stage of the supply chain," said Jagoda Gwardys-Zientara.

Cătălin Samara returns to Carrefour and is the new Hypermarket Business Unit Director

Cătălin Samara has accumulated extensive experience within Carrefour since 2000, holding multiple key roles in departments such as Hypermarket, Marketing, Digital, E-commerce, IT, Customer Services and Omnichannel strategy, Business Unit Bringo, culminating in the role of Chief Operating Officer (COO). Moreover, from 2011 he became a Member of the Carrefour Executive Committee. Cătălin made an essential contribution to the development of the Bringo business concept and e-grocery platform, and in 2022 he took on a new challenge within the Carrefour Group as Bringo International Director, and then took over the position of Bringo Romania CEO.

He returns to the Carrefour team in the role of Hipermarket Business Unit Director, at the same time coordinating the Expansion team of this format and being responsible for the continuation of the Cora integration process.

"Returning to the Carrefour team represents a significant opportunity for me, both professionally and personally. I join old and new colleagues in having the chance to contribute to the development and expansion of this iconic format. I am convinced that, through a well-defined strategy and a motivated team, we will be able to offer our customers the best products and services, thus supporting the continuous growth and expansion of this complete Carrefour format", said Cătălin Samara.

Roxana Cernica is appointed Business Unit Director Market, Express and Supeco 

Roxana Cernica joined the Carrefour Romania team in 2004, and starting in June, she takes over the management of small formats, such as Carrefour Market, Carrefour Express and the Supeco discount network, being also responsible for their Expansion area. Previously, Roxana had the role of Commercial Development Director.

"Taking over the management of small formats is a challenge and, at the same time, a responsibility that I accept with enthusiasm. Since 2004, I have had the privilege to grow alongside Carrefour and to understand in depth the commercial dynamics and the retail market in Romania. In my new role, I aim to expand our presence in urban communities, ensuring we stay close to our customers, in their residential neighborhoods or workplaces. I am convinced that, through joint efforts and a clear vision, we will succeed in strengthening the trust that clients have in us", said Roxana Cernica.

As of June 3, the Carrefour Romania Executive Committee has the following structure:

  • CEO: Gilles Ballot
  • CFO: Régis Moratin
  • CMO, E-commerce, Financial Services, PR: Narcis Horhoianu
  • HR, CSR, Public Affairs, Property: Alina Gamauf
  • Merchandise, Supply Chain, Logistics: Jagoda Gwardys Zientara
  • Small Formats Director & Expansion (Market, Express, Supeco): Roxana Cernica
  • Hyper Director & Expansion (Hyper): Cătălin Samara
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