Thus, 74% of Salt Bank clients hold higher education degrees, 12% above the 62% average for the banked population in Romania aged 18-55, according to a study* conducted by Mercury Research for Salt Bank. Additionally, 15% of Salt Bank clients are managers overseeing teams of at least six people.

„The end of the year brings a benchmark performance review for our next stage of development. Within the first 10 days alone, we welcomed over 100,000 customers, and we are now exceeding our initial targets, with a well-profiled, socio-demographically positioned customer base. These achievements confirm the market's appetite for digital banking services tailored to today's needs. We created the first Romanian 100% digital bank, recently recognized internationally with the 'Best Use of Tech in Retail Banking' award at the 2024 Banking Tech Awards in London. All of this validates the potential of our innovations in digital banking, supporting both our initial promise and future trajectory: Banking, but as you want it. We thank all our customers for their trust,” stated Gabriela Nistor, CEO of Salt Bank.

Salt Bank provides a modern alternative to traditional banking services. With fintech agility, customers enjoy competitive deposit rates (3%), excellent exchange rates, a multicurrency card supporting 19 currencies, and a 24/7 call center staffed by real people, not robots. In 2024, Salt Bank introduced new features every two weeks, including automatic enrollment, nearby payments, international transfers, and bill payments, ensuring a complete digital banking experience.

Over RON 3 million in cashback in 2024

With the “A Friend in Cashback is a Friend Indeed” campaign, launched in Q4 2024, Salt Bank has provided over 12,000 months of cashback and more than RON 3 million to customers who referred and brought their friends into the app. Additionally, in November, Salt Bank introduced the new pink card, with 51% of cards ordered by users now being pink. 3 out of 4 female customers prefer this card.

Salt Bank customers: travelers, foodies, and responsible spenders

On average, customers topped up their accounts with RON 1,008. Supermarket transactions dominate the payment rankings for Salt card users, outpacing restaurant and fast-food transactions - which rank second - by four times. Among these payments, 54% were made at restaurants, while 46% were at fast-food establishments, with an average transaction value of RON 50.

Other prominent transactions with the card included purchases of clothing and travel expenses. For instance, the most expensive vacation paid for with the Salt card amounted to $13,697. Fridays between 6:00 PM and 7:00 PM is the peak transaction time at Salt Bank.

Also, transaction values spent at bagel shops are 59% higher than those spent by customers at bookshops. However, spending at bookstores has increased 2.3 times from August to November.

In November, the number of purchases at gas stations rose by 25% compared to public transport trips. Nonetheless, transaction numbers for these modes of transport tripled in November compared to April.

Under 50 seconds response time at care center

A major differentiator for Salt Bank since its launch has been that assistance for utilizing 100% digital banking services is provided by a classic call center with real human interaction. For 90% of customers who contacted the Salt Bank Care Center, the response time was under 50 seconds. Moreover, for 75% of the 8,565 customers who engaged in chat with the Care Center team in the past month, the conversation lasted under 21 minutes.

The Salt Bank team consists of 332 employees, over half of whom are women (53%).

Salt Bank recently won the award for “Best Use of Tech in Retail Banking” at the Banking Tech Awards in London, marking a significant validation of the technology underpinning Salt Bank and recognizing the efforts of its team and partners, GFT and Engine by Starling.

Looking ahead: Salt in 2025

Salt Bank continues to develop new digital banking products based on user feedback and needs. Key priorities include the development of investment and shares products, lending solutions, and offers tailored for freelancers.

Salt Bank aims to reach the milestone of 1 million users within the next three years, focusing on a clear differentiation in the banking service sector through the specific agility of fintechs mixed with a friendly, user-centered approach.

Salt Bank is more than just a Romanian neobank; it is the future of digital banking in Romania, ready to provide financial services to individuals with Romanian citizenship at international standards, with a strong emphasis on technology and regulatory compliance. Headquartered in Romania, is fully owned by the Banca Transilvania Financial Group, the largest bank in Southeastern Europe (SEE).